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Meta Brings Back 28-Day Click Attribution

Jon Loomer

At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization).

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Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

This is likely due privacy concerns circulating around the company. Facebook has reported ad volume would be less important going forward and instead revenue growth would come from higher ad prices. Facebook has reported ad volume would be less important going forward and instead revenue growth would come from higher ad prices.

Buy 94
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Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them

The Realtime Report

Lock Down Your Privacy Settings. To protect your privacy, set your account to “private” so only followers you approve can see your posts, make comments, and send you direct messages. Only Buy From Verified Profiles And Brand Accounts. This only takes a minute and is an easy way to identify and report impostor accounts.

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? It depends, and it’s not entirely clear.

Facebook 212
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Facebook Q3 Earning Report Lays Out Challenges and Focus

Socialmedia.biz

As Mark Zuckerberg laid out his company’s Q3 earnings report, he indicated the areas of struggle for the company in the year of legal and political related news headlines, and those struggles have had a financial impact on the company’s user growth. billion monthly users reported in Q3 over 2.5

Report 82
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Scaling Your Business: How to Grow Your E-Commerce Sales

The Realtime Report

Featuring the padlock icon in the browser window (Buy an SSL certificate). Adding a privacy policy. The above trust signals could immediately establish your website’s credibility and increase the likelihood of a visitor buying your products. Providing a third-party payment gateway (e.g. PayPal and Apple Pay). Launch an App.

Badge 180
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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

Age 13 is also the cutoff for the Children’s Online Privacy Protection Act ( COPPA ), which has tougher restrictions on platforms for younger kids. Data & Privacy Concerns. Under the age of 13, this audience has no direct buying power and no need for data to be collected on them.

Instagram 167