Consumers Want Personalization And Privacy
JUNE 12, 2015
Consumers who are interested, willfully seek out these ads, watch them, share and - ultimately - buy the products or services. Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." And, when that amount of money is on the table, it's hard not to see the other side. A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. privacy. Have you ever shopped on Amazon ? It sucks.
Three Facts about Online Privacy
OCTOBER 31, 2011
The next interview on The Engaging Brand podcast is about online privacy with Terence Craig - co author of Privacy and Big Data. Ahead of the show Terence has shared with us 3 facts about online privacy which we should all know. 1. Don’t assume that local laws will protect your privacy – privacy laws differ markedly and which laws that apply to your data is a guessing game.
The Other Side Of Privacy
MAY 16, 2011
You can't throw a rock and not hit a concern about privacy and the use of our data online. From newer media initiatives (think Facebook Beacon ) to cyber-attacks (see what Sony has been dealing with ), not a week goes by that some sort of privacy breach or plans for a corporation to do something funky with consumer's data isn't in the news. Sorry, I'm not buying that. The other side of privacy. The other side of privacy is knowing and understanding that whatever you put online is now in the public domain. You are the other side of privacy. privacy.
The Digital Economy's Privacy Problem
MARCH 23, 2016
Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may not want the rest of the world to know that we're buying). We need to define what privacy means to us, and not rely on someone else to do it for us. The death of privacy? So, is privacy a thing of the past? Here is the debate and I'd love your thoughts in the comments below: The Agenda With Steve Paikin - The Death of Privacy? . privacy. Is that fair? brand.
Could the Survival of Facebook Depend on Its Privacy?
AUGUST 22, 2012
In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. Google is much more like Apple, Facebook is more like Yahoo!). A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. I don’t think the company itself is going anywhere. Facebook stock is not doing very well.
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
However, this is in my opinion of course. I am dismayed and left saying this… It is shocking that anyone is still buying into this Fairytale of Scientific Nonsense. PRIVACY & OPT-OUT MYSTERY. The news hit the blogging communities quickly and this “Klout privacy breach” was the topic of many viral discussions on the web. KLOUT TRANSPARENCY. Look closely.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
Facebook Buys Instagram. The fears from loyal Instagram users (31 million users at the time of purchase) is their privacy will be invaded because Facebook will harvest their information, their streams will be full of ads, or – worse – the company will be shuttered. I, personally, don’t get why everyone is in an uproar about this. That’s billion. Sign me up!
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Privacy. Privacy will continue to be a big discussion, with sites such as Diaspora coming out of beta and launching to the public. But it will begin to get to a point that you’ll need to consider how to make buying from you a pleasurable experience (read: A game). This is not our annual trends blog post. So be thinking about what you want to include. Consolidation.
The Klout Story – Part 1 – Are You Reading Between The Lines?
SEPTEMBER 20, 2011
According to the dictionary influence is defined as: “ the act or power of producing an effect without apparent exertion of force or direct exercise of command” If I recommend to my audiance a product or service and 80% of them buy it, I would be influential. Megan is marketing manager and privacy officer at Klout. Klout & Privacy Issue. Klout. Klout. Klout.
Privacy Is About Control, Not Anonymity
SEPTEMBER 22, 2010
Tweet Seth Godin says you don’t really care about privacy : “If you cared about privacy you wouldn’t have a credit card, because, after all, they know everything you spend money on. Tags: privacy And you wouldn’t use the phone, because somewhere, there’s a computer scanning what you say. What most of us care about is being surprised. Control.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Facebook Certified Buying Professional : Targeted to digital media buyers, this credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. In most cases, the exams can be taken with an online proctor in the convenience and privacy of one’s office or home. What are your thoughts?
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. 2. Image credit: Spin Sucks. It’s true that social media remains in many ways a sort of wild west. Reasons Social Media Sucks. 1.
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Suze Orman. Indra K. Nooyi. Quinn.
Life After Websites
AUGUST 8, 2014
Many people are not falling in love with the terms of service for this Facebook Messenger app (see here: Wall Street Journal - Facebook Messenger Privacy Fears? Here''s What You Need To Know ), which is slanting the launch of into another battle between users and Facebook over privacy. The Amazon app allows you to buy stuff. privacy. Are we entering into a world where websites are becoming antiquated? It''s easy to lose focus online and see this as the headline. It''s not. The headline really is: Facebook doesn''t want to be one website or singular destination.
Bots And The Next Wave Of Marketing
MARCH 25, 2016
The ability for consumers to ask brands questions, order services, buy products, get customer service, additional information, and more is not something to quickly dismiss. privacy. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click. Instead, what you're faced with is the familiar setting of your messaging app. The usual bubbles and back and forth.
The Price Of Personalization
OCTOBER 25, 2013
One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content. In my second business book, CTRL ALT Delete , I delve much deeper into the problem of how marketers have done a terrible job of explaining the difference between privacy and personalization. It has become such a problem, that the pitchforks came out when I suggested that personalization is a good thing in a recent national newspaper article ( Financial Post - Bell''s move to track customers'' web history, TV viewing sparks probe by privacy regulator ).
Twitter Takes Stand vs. Use of Dataminr for Surveillance Purposes
MAY 20, 2016
Twitter data is largely public, and governments may review accounts on their own, like any user … For instance, if DHS (the Department of Homeland Security ) wanted to buy Dataminr news alerts to surveil Black Lives Matter activists, we would decline. But if the DHS wanted to buy data to assist with disaster preparedness, (we) would permit that. The mere existence of a program like PRISM has made privacy advocates wary of government attempts to work with companies when it comes to collecting data. intelligence agencies. Image courtesy of Shutterstock.
The Do Not Track Button
MARCH 7, 2012
What do you think all of these investors are buying into (hint: it's your data and information). Here's a scenario: the other day I was looking some different styles of shoes on Zappos , but didn't buy anything. A few days later, I started noticing banner ads featuring the shoe I was looking at and some other styles. Odds are that you want personalization, but you also want to maintain your privacy. privacy. What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back.
Facebook CEO Bares All, Embraces New Privacy Settings
DECEMBER 11, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook CEO Bares All, Embraces New Privacy Settings by Pam Dyer on December 11, 2009 Share While privacy gurus, security firms, and users try to decipher the implications of Facebook’s new privacy settings , at least one person is embracing them: Facebook Founder and CEO Mark Zuckerberg. Facebook says the new privacy settings make it easier to control the information users share ( even though it’s really about increasing traffic and visibility ). Have you adjusted your privacy settings?
Facebook Privacy: Everything You Need to Know in 6 Minutes | pamorama
JULY 20, 2010
The “New Media Director” Position is Just a Means to an End
Social Media Strategery
NOVEMBER 24, 2010
Unfortunately, by creating this separate “New Media Director position, these agencies have undermined their own public affairs, IT security, privacy, and human resources efforts. Teaching a New Media Director how to get the UnderSecretary’s buy-in for some social media effort is just a stepping stone. We've got a long way to go. Grade: GS-14 or GS-15. Personal Prof.
Facebook's Zuckerberg: Privacy No Longer a “Social Norm”
JANUARY 11, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook’s Zuckerberg: Privacy No Longer a “Social Norm by Pam Dyer on January 11, 2010 Share Really?! In an interview with TechCrunch founder Michael Arrington, Facebook founder Mark Zuckerberg said that he had done an “about face on privacy and argued that it is no longer a “social norm. Here’s the portion of the interview in which he discusses his views on privacy, transcribed by ReadWriteWeb. Is Zuckerberg right about changing attitudes toward online privacy?
Building Loyalty Beyond Reason
MAY 22, 2012
In short, Pearson not only knows why you buy, but when, how much and how often you'll come back. privacy. It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was a reality. The truth is that business technology actually got too good at capturing customer information. We went from a dry and desolate data desert to drowning in a sea of data. Imagine a world. It's happening today. Right now. air miles.
The Marketing Moral Compass
FEBRUARY 13, 2014
Marketers have done so many nasty things to society that now require governments and laws to protect the public (think about spam, privacy and telemarketing). Before you buy that first ad, before you ask for that first email address, before you post that next piece to your Facebook page, spend some serious (and quality) time defining your marketing moral compass. privacy. Are marketer''s the most loathed human beings on earth? It is a question worthy of an answer. Maybe that''s being a little harsh, but our reputations precede us. Changing the marketing game. facebook.
Embarrassing updates in social media
JUNE 29, 2012
Do You Have a Stake In The Personal Data Market?
DECEMBER 1, 2011
That means you’re buying, and the company is selling. You’ll only give them access if you’re interested in their offer, so they know at the outset how primed you are to buy. Guest Posts Media Shakirah Dawud Social Media data mining personal data personal.com privacyI read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. This begged the question: what data sells at what price, and to whom?
Social Media News Ticker: Crowdfunding Coming To YouTube Soon
The Realtime Report
JUNE 2, 2014
Facebook changes default privacy settings for new users to friends-only – for new users signing up to Facebook, default posting status is now set to friends only; previously, the default was global (Inside Facebook). Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. Twitter. YouTube. Any social media updates that we missed?
Protect Your Online Privacy: Say NO to Ad Cookies
JUNE 9, 2010
Social Media Users More Likely to Buy From Brands They Follow
MARCH 18, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
These aren’t deals that are sitting on the shelf waiting for somebody to come in to buy. And Twitter discussed how advertisers can take advantage of pre-roll ads: In addition to our work on reach and frequency buying, we also introduced an easier way to serve skippable, pre-roll ads of any length in front of the most premium mobile videos. Product overview. Live-streaming video.
China: The State of Social Media
DECEMBER 11, 2012
They will often buy virtual goods and services. Privacy. Many users of social networks in China have a different attitude towards privacy than in the West. Facebook has gone through great lengths to secure privacy for its users. Guest post written by Jens H. Nielsen, IT Entrepreneur. Currently, he is working on education software for international schools in Asia. .
Good Old Fashioned Values
JANUARY 24, 2011
This applies to privacy and this also applies to rights management. When everybody is sharing every detail of their life (in text, images, audio and video) with the world, the concept of privacy changes and evolves. When you can buy something digitally from a website or smartphone, the idea that something is sold based off of where you physically live seems a little ludicrous. privacy. If we use our traditional values in this now-digital world, we're going to fall behind. faster. This gives me a very unique perspective. " and/or "why would anyone do this?"
Facebook Advertising: Brands Can't Buy Enough | pamorama
JULY 27, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. link] Tweets that mention Facebook Advertising: Brands Can’t Buy Enough | pamorama — Topsy.com [.]
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
Privacy Caveat. Click on your privacy shortcuts button, next to ‘home’ in your top toolbar. Remember that at the end of the day, it is still the value that you are giving that will make your customers buy from you and spread the word about your products and services. Hashtags are gaining momentum on Facebook. You can use them anywhere. How to Use Facebook Hashtags. Happy? !
$200 million for graffiti artist, value of personal data and changing consumer buying
FEBRUARY 2, 2012
16 Billion Things To Think About
FEBRUARY 21, 2014
The point is that Facebook will continue to improve what Facebook is, but build, own and buy many other companies to build a portfolio of apps, services and businesses that are all loosely connected to their ultimate mission of connecting the people of the world. Traditional media companies became massive media conglomerates by buying businesses that were attracting similar customers. Telecommunications companies started buying television studios and then built websites or bought magazine companies or newspapers or radio stations or whatever. privacy. blackberry.
All the news that’s fit to Tweet
The Way of the Web
JULY 28, 2011
If we believe that a well-crafted impactful headline covering an event can stop people in their tracks and perhaps lead them to buying a newspaper when they’ve scanned it on the newstand, why would we believe that a well-crafted impactful tweet would not have the same effect, unless digitising words makes them meaningless? journalism newspapers Privacy traditional media twitter Writing event coverage on twitter journalism on twitter tweeting funerals what news is suitable for twitterDoes Twitter differ to reporting on the same event for print or TV?
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
Brands must take care to serve up contextual messages that aren’t exclusively geared toward impulse buys. Second, location-based marketing can be perceived as pushing the envelope when it comes to consumer privacy. Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase.