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Twitter Warns Companies Could Lose Verification If They Don’t Buy Ads: Report

Forbes Social Media

X, the social media platform formerly known as Twitter, has warned companies that failure to buy more than $1,000 in ads could result in losing their verification badges

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LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

Social Media Today

The report looks at key tech buying trends, and the rising importance of brand and community building in the process.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. And then I can add a column to reporting to get a better idea of traffic quality sent by my ads.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. And employees want to post about their companies.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

More often than not, clients didn’t buy it. That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. They still don’t.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. The good news? How do they tackle trends, and what gaps have they left?

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