yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. YouTube and You Tube Advertising. Pinterest (Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest ) and Pinterest Promoted Pins, Cinematic Pins.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. part of the four-in-ten companies above) find ways around corporate roadblocks, access social media sites via mobile devices, from home or the local coffee shop, or while traveling.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 11, 2019

That said, the outspoken and chronically online nature of Gen Z makes learning their buying behavior much less of a guessing game. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. Provide a seamless experience for mobile customers. Marketing to younger customers has historically been tricky.

Marketing 89

Marketing How To Authentication Discount 89

Hootsuite

MAY 31, 2023

What metrics should we track to measure social media success? Create a customer profile for someone interested in buying an electric scooter. Write a YouTube script that walks viewers through setting up an Instagram business account. Think up an idea for a funny Snapchat AR filter that a mobile juice truck could develop.

Social Media 140

Social Media HootSuite How To URL 140

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Image: HubSpot ] Have a great weekend everyone!

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Techipedia: Tamar Weinberg

JANUARY 17, 2012

If consumers complain about your business, your money won’t be green enough to buy advertising online. Both eBay and Amazon uses customer reviews as a baseline metric of eligibility to participate in their marketplace. As seen in the screenshot below, the store is called out as a “Smart Buy!” Advertising Bans. Like this post?

Adwords 171

Adwords Price Review Privacy 171

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Twist Image

JUNE 17, 2016

Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. The LA-based teen was recording haul videos (videos posted to places like YouTube where the host talks about recently purchased products, gives a full demo, pricing and more). Is it to buy?

Marketing 40

Marketing Findability YouTube Analytics 40

Socialmedia.biz

JULY 1, 2018

Once you get your spreadsheet all set up, it won’t take too much effort to plug in the numbers and monitor your key metrics. Some will even make the mistake of buying likes and followers to try to boost their social proof. You’ll want to update these figures at least monthly, if not weekly, as you go forward.

Small Business 62

Small Business Social Media Strategy Metrics 62

Hootsuite

MARCH 11, 2020

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. Know who your audience is and track Snapchat metrics. Snapchat launched in 2011. Determine the brand’s look and tone.

Marketing 145

Marketing URL Features Platform 145

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? Social Metrics Don’t Matter. Social metrics are available and accessible.

Social Media 40

Social Media Metrics B2B Team 40

Keyhole.co

MAY 18, 2023

Almost 53% of users are likely to buy from a business they can message. Twitter receives approximately 80% of its traffic via mobile. Monitor your TikTok profile metrics YouTube 101. There are more than 114 million active YouTube channels. YouTube has around 2.6 of watch time happens on mobile.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

APRIL 13, 2020

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). Twitter is optimized to handle video captured on mobile devices. YouTube video specs. or greater.

Video 144

Video Social Media Resources YouTube 144

Hootsuite

NOVEMBER 4, 2019

It’s outranked only by Google and YouTube. They’re topped by YouTube, Instagram, and Snapchat. YouTube reaches more Americans: 74%. But it’s up for debate whether YouTube counts as a true social network.) Only YouTube has higher reach in this group, at 83%. 94% of Facebook’s advertising revenue comes from mobile.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. 92 percent of mobile video viewers share videos with others. YouTube videos. YouTube: 16:9 or 4:3 ratio, 854 x 480 pixels, 12 to 360 seconds, audio on by default. Well, you’re on the right track and asking the right questions.

Platform 150

Platform Campaign Video YouTube 150

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Especially now, thanks to Instagram’s new checkout feature , which lets you buy products *directly* on Instagram without ever leaving the app!

Statistics 67

Statistics Social Media Marketing Instagram 67

The Realtime Report

DECEMBER 18, 2018

I will start with my mobile device. It’s no secret to brands that mobile is ascendant. More than two-thirds of Americans now use a mobile device to access the Internet and more than half of US online traffic originates from smartphones and tablets. I will pay attention to the metrics that matter. So, what can be done?

Marketing 89

Marketing Metrics Privacy Mobile 89

Sprout Social

DECEMBER 8, 2022

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Use your mobile phone to snap away while you’re on set. Once you’ve determined your high-level goals, decide which metrics will be your key performance indicators (KPIs), and set benchmarks for performance.

Content 126

Content Social Media Video Metrics 126

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Keyhole.co

FEBRUARY 9, 2023

Decide the goals and metrics Defining goals is a lot more complicated if you plan to create multiple videos or run a video marketing campaign. A specific goal for making a video will help you decide what video to make, metrics to monitor, and distribution channels to use. What discount is available to those who buy your product today?’

Video 64

Video Strategy Tips Content 64

Hootsuite

DECEMBER 10, 2019

And when it comes to buying household products and services, women are the primary decision makers. Some 84% of weekly users use Pinterest to help decide what to buy. Learn more about how to use the platform , and what metrics you should be tracking. Connect your Instagram, YouTube, and/or Etsy accounts. Pinterest Lens.

Strategy 145

Strategy How To HootSuite Groups 145

Hootsuite

MARCH 20, 2023

Common calls to action include language like ‘learn more’, ‘buy now’, or ‘claim offer’. Using our fashion brand example, you could launch a cost-per-click campaign that encourages your audience to watch a YouTube video on your sustainability practices and how you care about the future of the environment.

Cost 74

Cost CPC Facebook Campaign 74

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok. Pricing: Their Marketing Hub pricing is broken down by team size.

HootSuite 112

HootSuite Brands Price Collaboration 112

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Twist Image

JULY 18, 2013

As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Facebook , YouTube , Twitter , blogs, whatever are ambiguous. mobile marketing. mobile marketing. or another place to put an ad.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Consumer marketing is about mobile, B2B is about content. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 134

Social Media Consultant Video Strategy 134

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search. No, SEO is still not dead yet.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

MARCH 8, 2012

We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube. So I’m not all for all the metrics in the start- up phases at least. Eric: Yeah. Jay: So we will see what happens. That’s not a success as such.”

Company 120

Company Instagram B2B Survey 120

Buffer Social

AUGUST 11, 2016

YouTube brings in nearly 125,000 video views daily. YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. YouTube does all this with just mobile traffic! Tips for creating video on Facebook, YouTube, Snapchat, Instagram, and Twitter. Video marketing has taken the social media world by storm.

Video 40

Video Twitter Content Facebook 40

Writtent Blog

DECEMBER 11, 2013

Writing a variety of engaging work, getting buy in from management and measuring blog marketing metrics is definitely tough, too – but time is the real kicker. Embed a high-value YouTube video, Slideshare or trending infographic, and create supporting content which places the curated work in context. Dictate Your Post.

Curation 99

Curation Case Study Blogger Resources 99

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. Should You Buy PPC Ads for Your Brand Keywords? Notorious S.E.O: Here they are.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

NOVEMBER 11, 2015

Solutions like YouTube (a better video “experience”) allowed us to link out to that video content and use the email only as a call-to-action. videos) can either be shoehorned into blog posts or consumed on non-owned experiences like YouTube. And then of course there’s the rise of mobile. I’m not knocking email.

Software 60

Software Diagrams Content Marketing 60