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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

Industry 231
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I Will Not Write About Old Spice

Adam Cohen

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

Badge 201
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why?

Research 265
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India's Buzziest Media Brand

The Marketing Blog

The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr.

Web 2.0 100
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Join a world of creativity, fun, innovation and entrepreneurship

The Marketing Blog

The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr.

Web 2.0 100
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Startup 109
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HTC S710: A Beauty

The Marketing Blog

03 am HTC S710: A Beauty Jump to Comments A geek buyer to a shop-keeper – &# Hey, I am looking to buy a Smartphone &#. inches, possibly have a 2.0 The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Shopkeeper – Great, Sir!

Web 2.0 100