Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. In Sprout, you can search for positive and negative brand or product mentions across social to understand how your customers view your offering, and ultimately, what drives them to buy.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. But are marketers buying in? . Of all 4,714 Tweets sent from July 5, 2021 to August 5, 2021, 39% had a positive sentiment. . Need insight into an emerging trend? The reach is just insane.

Questions 119

Questions Sentiment Meme Trends 119

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 104

Examples Template Templates How To 104

Koka Sexton

JANUARY 9, 2023

Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In some countries, the only media Mapfre buys is on social media because it’s so inexpensive for its targeting capabilities.

Marketing 144

Marketing Committee Health Care Organization 144

The Realtime Report

MARCH 11, 2014

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Sprout Social

JANUARY 3, 2023

It also fosters interest and buy-in for your initiatives across the organization. Valuable insights they make look at include: Customer sentiment. For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Hootsuite

JANUARY 13, 2022

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. UGC acts as authentic social proof that your product is worthy of buying. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Conclusion: Monitor and optimize marketing efforts by paying attention to the relevant metrics that provide insights into customer behavior, preferences, and buying patterns.

Metrics 140

Metrics B2B ROI Advertising 140

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. 2 Growth of private communities and tight-knit tribes. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

FEBRUARY 27, 2023

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Do you have employee resource groups (ERGs) dedicated to women in the workforce? Something isn’t adding up.

Social Media 118

Social Media Team Groups Groups 118

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Divide them into groups with similar traits. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

OCTOBER 30, 2017

Do you want to improve brand sentiment? Analyzing specific demographic groups by gender, age, and location tells you what types of messages and media will resonate most with a given audience segment. People buy from brands they like and boycott brands who make insensitive remarks. Keep your foot out of your mouth.

Brands 194

Brands Sentiment Influencer Survey 194

Hootsuite

SEPTEMBER 30, 2022

When a customer has a question about a product and they want an answer before they buy, a chatbot can be there to help. This includes data about customer queries, behavior, engagement, sentiment, and interactions. Groupe Dynamite: Customer service. Let’s look at Groupe Dynamite as an example. Source: Heyday.

FAQ 120

FAQ Retail Overview Loyalty 120

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Divide them into groups with similar traits. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. If you’re like most CMOs, you think of “social media” as your public Twitter account or your Facebook ad buy. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. Largest age group: 30-49 year olds. Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. Largest age group: 50-64 year olds.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. As new customers learn about your brand, they may consider your engagement before buying. To make hashtag management easier, save groups of keywords in your scheduling app. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. A basic customer journey map will include the buying stages (and support touchpoints) a customer goes through. They’re detailed with everything from demographics to interests to buying behavior.

Examples 92

Examples Template Templates How To 92

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. One way is through brand advocacy.

Brands 129

Brands ROI Authentication UGC 129

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148

Data How To ROI Survey 148

Convince & Convert

AUGUST 31, 2015

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Social Media 60

Social Media Sentiment Price Diagrams 60

Hootsuite

SEPTEMBER 16, 2022

The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

Examples 96

Examples FAQ Insurance Retail 96

Oktopost

JANUARY 12, 2021

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. These clues can narrow your results, help discern sentiment, and track changes over time. Your B2B buyers are, in essence, B2C consumers the second they leave work. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

Influencer 104

Influencer Social Media How To Campaign 104

Audiense

MAY 17, 2018

The factors that most influence their buying habits. The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences. The content they share the most. The social networks, devices and other parameters of their online behaviour. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79