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Review of the Online Group Buying Industry


Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Here is a short review of these 2 key players in the online group buying industry.

Fandango Making Good Use of Group Buying


However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying? You might have heard of the deal on Livingsocial and the Gap deal on Groupon. Here’s how Fandango does it.

5 Group Buying Sites to Stalk


Group buying sites are becoming a popular online destination for many shoppers. Groupon was one of the first websites to capitalize on the growing niche of online customers who want to receive group savings on purchases. The group discount site is a business model that is growing as more firms begin to see its potential. Parents Deals. Groupon. JDeal. Green Deals.

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.

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New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media

Social Media Network Marketing

Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. For Sale Group members can now choose the Sell feature when creating a post. Interesting? Just the way we have the ''Write Post'' feature we have the ''Sell Something'' feature. Here is a snapshot. PervaraKapadia 2.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? Off it went. Twitter: @silkcharm.

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Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012.  That figure is slightly lower in the US, where only 18% of internet users would buy from brands their friends engaged with on social media, as reported by eMarketer.

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The Most Important Component Of Social Media Program Success: Executive Buy-In


Regardless of the size of your company, the most important component of your social media program is executive buy-in. Some of these programs were as smart as the people who planned and implemented them (and some as dumb) but ultimately, without executive buy-in, these programs will struggle or fail. Results and outcomes. A CEO of a firm we consult with put it best recently.

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. The other thing to keep in mind is that it is in Twitter’s best interests to work with third-party developers as opposed to buy them out and then shut their services down.

How LinkedIn Groups can Explode your Blog Traffic


The answer is LinkedIn Groups. Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. What is a LinkedIn Group? The benefits of LinkedIn Groups: It’s free.

4 Ways to Effeciently Spend Your Holiday Paid Media Budget

Ignite Social Media

Here are money-saving tips for social media buying during this expensive period. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. If you find that Facebook has brought in the most clicks at the lowest cost-per-click, place media there instead of trying to buy on a flashy channel that has brought few clicks at a higher cost-per-click. By creating multiple targets for one piece of content instead of grouping all of them into a single broad one, you’re able to pinpoint your most efficient audience.

Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]

Buffer Social

How many Facebook Groups have you joined that you don’t check regularly? Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.). Entrepreneur Lifestyle Group  on Facebook.

4 Reasons Why Twitter Should Buy TweetDeck


Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). Neal Wiser is Vice President of Digital Strategy and Operations at The ODM Group where he leads teams in the creation and execution of digital marketing campaigns. Twitter Needs TweetDeck.

Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying. Buying Natively. Comment below!

Why Are Social Media Agencies Now Buying Advertising?

Twist Image

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." altimeter group. Episode #303 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. " Very conversation worthy. blogging.

Groupon by the Numbers


Group Buying Groupon groupon data groupon numbers groupon statistics$750 million. Value of stock the company expects to sell in its IPO. $6 billion. Amount Google reportedly offered to pay for Groupon last year. billion. Value placed on the company based on 2010 investments by venture capital firms. $30 billion. billion. Size of Google’s IPO in 2004. 94,000. 413 million. 56,000.

Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! How soon?

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Big brands are really recognizing that they can do big-brand buys on our platform like they would do on TV, but make them much more targeted. For example, Nestlé Purina PetCare  did an ad campaign in Germany with ZenithOptimedia , and they defined five distinct cat-owner personality types and created different creatives for each group. billion monthly active users as of Sept. billion.

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Instagram, LinkedIn, and Google+ News

Spin Sucks

Facebook Buys Instagram. Then you’ll be able to set updates and discussions to specific groups. Social Media Trends facebook buys instagram Google google+ new design instagram LinkedIn linkedin new featuresIt’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” Sign me up!

Five Things Facebook Must Do Now that They’re Public

Spin Sucks

Rather than invest a bunch of time and money into creating a mobile app that works well for its users, why not buy one that already has 25 million users? When Facebook introduced search in the groups, I was singing hallelujah because it is now easier to find conversations for blog writing, content creation, or even just proving someone wrong. Impulse Buying. Right Mobile.

I Might Have To Smack You If You Do This On LinkedIn

Myrland Marketing

Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google Alerts for LinkedIn. I ran across a post from “Stephen,” a guy who wrote about his experiences buying LinkedIn connections. Yes, I said buying LinkedIn connections… {{sigh}}. Linkedin will dilute your image if you buy fake connections.”

Convergence is the Name of the Game for PR Pros of Tomorrow

Spin Sucks

Owned media is great because, if you can write in an engaging and conversational way, while adding value, you no longer have to solely depend on media buys and influencers and journalists to tell your story for you. Communication Content adapt new technologies altimeter group convergence of media earned media integrated marketing communications owned media paid media pr pro of tomorrow

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle. This evolution has changed life for sales reps as well.

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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Unfortunately many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class. They talk about differentiation and how to stand out from the crowd. We must ask WHY. Is it human nature?

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Altimeter Report: the Convergence of Paid, Owned and Earned Media


Altimeter Group just released a report, written by Rebecca Lieb, Jeremiah Owyang, Jessica Groopman and Chris Silva, shedding more light on the evolutions in these areas. In B2B marketing we have been advocating an integrated approach across media, channels and all stages of the buying journey for ages. Easy, although media proliferation made it look harder. Just two considerations.

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The Rise of Digital Influence: From Persuasion and Passion to Action


Influencers are customers, even if they don’t buy Marketers also tend to focus a lot on the connected consumer. In his Altimeter Group report, “ The Rise of Digital Influence ”, Brian Solis , looks at the dynamics of influence, how we often use it in the wrong away and how to develop a plan of action, spiced with several case studies. Influence is powerful and marketers love it.

Leverage the Difference Between Online Influence and Popularity to Your Advantage


Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” Relevance: does your message matter to this group of prospective customers? Become a Thought Leader: the old saw is that people buy only from companies they “like, respect and trust,” so use influencers to become likeable, respectable and trustworthy. Build Demand: wouldn’t it be great if everybody lined up to buy your product like they do for Apple? to 1:00 p.m. Digg Digg.

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

This past week however, has been a bit of a trip back in time for me as I again have to not only share my unique approach to our work, but also get my co-workers to see the value in the way I do things and buy into that approach. Can I get my new team to buy into my approach not because they have to (they don't) or because they'll get fired if they don't (they won't), but because they believe it's the right way? Until then, I guess it's time to go annoy a whole new group of co-workers with my little sayings. So what are those things?

How to View Google Offers Near You


Google Offers Group Buying GrouponLast week, Google sort-of confirmed to  Mashable about the existence of Google Offers by reporting that: Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. We do not have more details to share at this time, but will keep you posted. Email this to a friend? Digg this!

There Is No "Buy" Button On The Brain

Twist Image

facebook group. Episode #280 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What's going on up there? mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music ? Dooley is best know for his Blog, Neuromarketing , and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation. itunes.

Did Microsoft Just Buy, a Typo Domain of Verizon?

Bill Hartzer

Registrant Organization: Vericen Group LLC. However, this is sort of curious, as it is registered to a company named “Vericen Group, LLC” The address, though, 1101 Pennsylvania Avenue, 7th Floor, Washington DC 20004, is a Regus office, and not Microsoft’s address. Did Microsoft just register a domain name that is a typo (a typo domain) of Verizon? Here’s why.


How to Implement Local Awareness Ads on Facebook

Ignite Social Media

By default, all locations are selected and grouped by region. Are you looking for a way to draw awareness to your many store locations? Do you want to use social media to drive customers in store to purchase? If so, Facebook offers a solution to your meet your needs – Local Awareness ads. First things first, in order to create Local Awareness ads, you must have a Locations structure set up.

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. The right use of social media is powerful; the wrong use is an exercise in connecting with people who don’t care about buying from you. Image via Sound effective? Not by a long shot. Here’s what they asked: 1. Does it really pay off?

The Spin Sucks Inquisition: Paula Kiger

Spin Sucks

When Xanadu was on Broadway, you could buy tickets to be on stage as part of the show. Here is a good source. I am happy to be an Instigator with the Lead Change Group and encourage people to visit the site to participate in dialogue about leadership! By Gini Dietrich  Nearly two years ago, now, I received a package from Big Green Pen. Not doing my homework. appeared on Broadway.

Understanding the Difference Between “Want” and “Want to Buy”


Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. than “will you buy?&#. That’s what focus groups have become, haven’t they? “Do you like this new and improved artisan sandwich? said one reader.

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Strategic Marketing of Managing Expectations


Product Announcement and/or Launch - Now, the mysteries of a product’s specifications and major functions are revealed to the public; however, the interpretation of this data is done not by the consumers at large, but by a relatively small group of analysts, pundits and bloggers who are well aware of expectations created at pre-announcement stage. Should the speculations be ignored?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. However, the “most-trusted sources” vary by stage of the buying cycle. Or that 73% of U.S. And 73% of U.S.

Lawyers: The World Has Changed, So Have Your Buyers

Myrland Marketing

He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. He shared his observation that: “Buyers are getting way more sophisticated in making their buying decisions. “Today, if we buy music AT ALL, we go to iTunes…we rent it from Pandora. Professor David B. We  create play lists. Talk to them.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. On American Idol. Late in the season.

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How to Buy Social Media Services: A Survey

Bare Feet Studios

We targeted our Social Media Club colleagues – who as a group – are at the top of the food chain of social marketers and consultants. Whether you are a practitioner or a buyer, this information can at least describe the general marketplace for buying social media services. A few points about our respondents, not included below: 54% were from Hawaii; 40% from US Mainland.