Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Sprout Social

DECEMBER 14, 2022

People are buying and selling properties on metaverse platforms including Decentraland and the Sandbox, which is the largest metaverse real estate platform. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Real estate. View this post on Instagram.

Industry 111

Industry Examples Real Estate Brands 111

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Ignite Social Media

FEBRUARY 21, 2019

RALEIGH, NC, Feb 21, 2019 — Ignite Social Media, the original social media agency®, today announced a new content planning and media buying approach called Content That Converts™. This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. The result?

Social Media 116

Social Media Content Retail Fashion 116

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Pixlee

DECEMBER 21, 2018

The National Retail Foundation (NRF)’s annual gathering of retail powerhouses is one of the best opportunities to learn from the pros. New retail is not omnichannel retail. Why we’re going: New Retail is the chic thing in China; crossing the line between offline and online retail experiences.

Retail 42

Retail Fashion Loyalty Curation 42

Koka Sexton

NOVEMBER 9, 2022

Companies have been turning towards new models that rely on data-driven insights to generate demand instead of old-fashioned tactics like cold calls and trade shows. They are able to evolve faster and make better decisions because they have a clear understanding of what their customers want and what drives them to buy from them.

Marketing 92

Marketing Tourism Loyalty Organization 92

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. If users decide to buy your product, they’ll click to finish the transaction on your site or store. Pinterest for Retail. Link YouTube, Instagram, and Etsy : Retailers can now link their YouTube, Instagram, and Etsy accounts on Pinterest. Entertainment.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

JULY 18, 2022

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. Whether you’re a homeware brand looking to capitalize on #CleanTok or a children’s retailer trying to get in on #MomTok, here are a few things you can learn from the rise of BookTok. penguinrandomhouse.

Brands 110

Brands Retail Meme Trends 110

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.

B2B 252

B2B Marketing Case Study Buy 252

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. The same data shows that 28% percent of those sessions are planned.

Instagram 130

Instagram How To UGC Real Estate 130

Twist Image

JANUARY 4, 2017

Let's say you're a retailer. Whatever you could buy in the store, you can now shop online. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? The original thought. The models are still similar.

Products 76

Products Brands Retail iPhone 76

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. What is social commerce? 4 key benefits of social commerce.

Examples 133

Examples Tips Patterns Instagram 133

Bill Hartzer

JULY 15, 2010

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Did we mention that Ludacris owns a hybrid and is installing solar panels on his home? Suze Orman. Michelle Obama.

Buy 113

Buy Influencer Web 2.0 Survey 113

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. eCommerce stores are reaping the benefits of online sales, even during a time when global buying habits shifted in an unpredictable market. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Here are 20 broken down by industry to help you get inspired and improve your video strategy. Share a fact to showcase your values.

Types 118

Types Instagram Brands Collaboration 118

Twist Image

FEBRUARY 9, 2012

I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. Zero sum games.

Retail 91

Retail Fashion Comparison Hotels 91

Sprout Social

JUNE 27, 2023

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Boost sales conversions Social proof is everything.

Review 128

Review Brands How To Analysis 128

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Small Business Mavericks

NOVEMBER 6, 2013

But people will still buy clothes online and have them sent to their homes. So that’s something for you fashion retailers to think about. If there is a digital product that equates to the inventory you carry in your store, then you should seriously think about an online version of your product delivery service.

Small Business 105

Small Business Retail Fashion Buy 105

Justin Levy

JULY 1, 2010

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. The introduction does not mean there is an expectation (in most cases), to buy now! They will influence the buying decision more than any form of traditional media.

Retail 191

Retail Fashion RSS Advertising 191

Later

JANUARY 26, 2021

And with huge buying power , these generations will drive spending habits in the years to come. . How about sharing books that spotlight Black fashion designers who helped shape the industry as we know it today: View this post on Instagram. View this post on Instagram. A post shared by Refinery29 Canada (@refinery29canada).

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Here’s an SMS marketing example from CB2, a home furnishings retailer. A CTA to encourage people to buy tickets or sign up.

SMS 108

SMS Strategy Marketing How To 108

agora pulse

MAY 24, 2016

Retail giants like Nordstrom use Like2Buy. A user can click on the link in their profile, visit the identical Like2Buy page, click on the image again, and go directly to the product page to buy what’s in the photo. Some creative businesses use services that allow people to buy items on Instagram by linking accounts.

Instagram 80

Instagram Buy Retail Fashion 80

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. why would you report on people from Egypt that didn’t buy?). For a coffee shop, this might be how many lattes the average customer buys. For an online shoe retailer, it’s the average shopping cart amount.

ROI 113

ROI HootSuite Cost Campaign 113

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! Fewer retailers adopt this model. More retailers adopt this model. Based on traffic volume rather than sales (no conversion required).

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

agora pulse

OCTOBER 11, 2018

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. The influencer might not be asking their audience to buy a specific product, but they are still promoting the brand and getting paid to do so.

Influencer 120

Influencer Features Instagram Hashtag 120

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Metrics 195

Metrics Marketing Class ROI 195

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. “You have to know beyond a shadow of a doubt those who buy and sell your products.” Huge thanks to our amazing sponsors for helping us make this happen. The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Fast food, retail, sports—those brands can get experimental. note: do not drink this much tomato blood if you’re human… but do buy it for all your halloween parties #heinztomatoblood #whatieatinaday #vampire #vegetarianvampire. ?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 6, 2020

These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Take, for example, the fashion industry.

Strategy 145

Strategy Social Media Organization Education 145

Later

SEPTEMBER 1, 2020

For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. — meredith kahn (@m_kahn) June 14, 2021.

Buy 139

Buy Brands Apparel Content 139