9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Buffer Social
NOVEMBER 13, 2023
In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. The soaps sold out within hours.
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