Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Data B2B How To Metrics 62

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. Start by doing your research Look at how your competitors are using short-form video. What’s their tone?

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Buy Video How To Template 118

Convince & Convert

APRIL 25, 2024

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. But NetLine’s data isn’t alone. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Don't hate the gate.

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B2B Report Case Study Content 143

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. How to create a buyer persona using data from social media.

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Data Social Media Sentiment Team 141

Writtent Blog

DECEMBER 18, 2023

Writing a research paper is like cooking soup. You mix up the ingredients of research, analysis and your generalizations to get the result you intended. Similarly, nobody likes quick research without comprehensive understanding of the problem. The best research paper writing service in USA – PaperHelp.org.

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Research Price Sample Samples 52

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. To communicate your vision in a clear and concise way, you need to lead with numbers.

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Buy Curation Statistics Survey 94

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Utilize social analytics reporting tools to gather data.

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ROI Team Social Media Metrics 135

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

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Data B2B Statistics Social Media 131

The Realtime Report

NOVEMBER 2, 2023

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. A lack of diversity in clinical research can have serious repercussions.

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Retail CSR Marketing Yahoo 178

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Precision programmatic marketing uses unstructured data to build custom audiences and optimize them on the fly.

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Buy Advertising Proposal Data 159

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy? It’s this team that businesses leans on to get hard data on what will happen.

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Research Social Media Marketing Retail 265

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything. Image via BigStockPhoto.com.

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Data How To ROI Survey 146

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: quora.com 6.

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Social Media Tips Marketing UGC 225

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

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Data Marketing How To Collaboration 117

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

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Data Social Media HootSuite Template 94

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

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Examples Template Templates How To 104

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. The Burst Media research also found that social media friends influence purchase decisions. online adults aged 18 or older in May 2012.

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Buy Brands Facebook Survey 183

Convince & Convert

AUGUST 11, 2013

Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. But, knowing that 35 to 54-year-old women buy your products isn’t insight, it’s just data.

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Data Research Consultant Groups 140

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn.

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Questions Data Focus Group Analysis 124

Convince & Convert

MAY 17, 2016

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. Instagram benefits from it’s association with Facebook in that advertisers can use similar tools to buy ads.

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Research Social Media Facebook Instagram 112

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

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Social Media Tips Marketing HootSuite 267

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.

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Research Advertising Content ROI 70

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Getting started .

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Data Skills Meme Social Media Management 101

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

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Patterns Marketing Focus Group Survey 98

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. People buy from people. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

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Data Brands Strategy Authentication 106

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? Quick Links. What is intent-based marketing? Passive Intent.

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B2B Marketing Paid Search Buy 88

Hootsuite

JANUARY 18, 2024

Is buying views worth it? Believe us, we’ve tested it by buying Instagram followers. So, while buying views may seem worth it, there’s usually a catch. They also skew your data, so you can’t use it for any actual insights into your content. Keyword research can also help to inform your content.

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Instagram HootSuite Hashtag Embedding 92

The Realtime Report

APRIL 6, 2023

Recently, Kaspersky researchers shared with VPNOverview details of two separate campaigns — a scam designed to inject PCs with malware and a phishing ploy designed to steal banking information and other financial data. The researchers noted that malware could remain hidden on a device and go “undetected for years.”

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Banking Exercises Forums Software 91

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Diva Marketing Blog

JULY 11, 2014

Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Joel conducted the analysis and partnered in formulating the research questions. This has been presented by Alan Wurtzel the research lead at NBC regarding the Olympics.

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Research Smart Phone Aggregator iPad 83

Hootsuite

MAY 19, 2022

Should you buy Facebook likes? Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. ” But no matter what that pop-up says, buying Facebook fans is not a good idea. It doesn’t explicitly ban buying likes. If they find out that you’re buying likes, you throw all of that away.

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Tips HootSuite Facebook How To 141

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. Data gathered faster will help improve the customer experience. Automation does that.

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Collaboration Software Energy Process 168

Danny WhatMough

JULY 17, 2015

Twitter rolls out a new dashboard so users can see how their data is being used by third party apps. Google rolls out buy-it-now. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here.

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Buy Research Twitter News 40

Oktopost

NOVEMBER 6, 2023

The Top 7 Social Selling Benefits Increased reach and visibility Attract high-quality leads Effective relationship nurturing Expanded pipeline Establish trust and credibility Personalized engagement Data-driven insights Hit Your Sales Targets With Social Selling What Is Social Selling?

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B2B Team Conversation Education 84

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

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Social Media Focus Group Sentiment Analysis 144

Buzz Marketing for Technology

SEPTEMBER 3, 2014

In essential terms, strategic planning involves taking advantage of expansive customer and market research to gain insights on your overall market, your competition and, most importantly, your actual customers. The Value of Serious Customer Research. General buying and browsing habits. Here is an overview of that advice.

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eBook Loyalty Research Data 223

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Buy risk-free and download PDF immediately. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. Opt in to receive research updates via email. Purchase research and Webcasts securely online. Contact Us.

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Research Strategy Policies Marketing 208