Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. But it’s not just about the competition: Look at the data behind videos you’ve posted, too. The most views?

Buy 117

Buy Video How To Template 117

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. What is Social Signals?

Data 124

Data B2B Notification Team 124

Social Media Today

AUGUST 6, 2020

TikTok is building a new data center to house information in European users as Microsoft widens the scope of its potential deal for the platform.

Data 119

Data Buy Microsoft Platform 119

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Hootsuite

MARCH 28, 2022

Read on for inspiring TikTok comment ideas, tips for moderating the comments of your own TikTok videos, and why buying comments is the ultimate thumbs-down-emoji move. Should you buy TikTok comments? We tried buying TikTok comments ourselves and it was a true bust. Sure, TikTok does collect data on top comment trends.

Buy 92

Buy Comments Privacy Video 92

Jon Loomer

OCTOBER 2, 2023

The other example is that someone clicked your ad and was interested but didn’t buy right away for some of the reasons mentioned. The post Compare Attribution Settings: Get the Most of Meta Conversion Data appeared first on Jon Loomer Digital. Your ad contributed to that conversion. What other ways do you use it?

Conversation 175

Conversation Data Advertising Report 175

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. To communicate your vision in a clear and concise way, you need to lead with numbers.

Buy 93

Buy Curation Statistics Survey 93

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Gaining social media buy-in from executives and leadership. Episode Summary. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Good luck out there and happy buying. Invest in Instagram.

Buy 127

Buy Social Media CPM CPC 127

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. How to create a buyer persona using data from social media.

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

APRIL 25, 2024

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. But NetLine’s data isn’t alone. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Don't hate the gate.

B2B 143

B2B Report Case Study Content 143

Ignite Social Media

OCTOBER 25, 2019

Buying followers is one of the worst ways to spend your social media budget. Buying Followers. The easiest and WORST way to achieve this goal is to simply buy your fans from a third-party service. Now, for those of you who are less familiar with media buying CPMs, that’s BAD. How can you achieve that? million impressions.

Buy 122

Buy CPM Instagram Cost 122

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Precision programmatic marketing uses unstructured data to build custom audiences and optimize them on the fly.

Buy 159

Buy Advertising Proposal Data 159

Audiense

JUNE 16, 2017

Based on publicly available data about the makeup of the audiences on these social networks, the channels frequented by this audience don’t surprise us. The post Do you know what makes your prospects buy? In addition, we can combine that with what we know about the audiences on YouTube, Snapchat, Instagram and Facebook.

Buy 133

Buy Influencer YouTube Advertising 133

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278

Data Tips Aggregator Conversation 278

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Utilize social analytics reporting tools to gather data.

ROI 135

ROI Team Social Media Metrics 135

Mindjumpers

NOVEMBER 23, 2011

One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. This post is about one of those: data. The Social Data Revolution. The Buy In! Are you into data?

Data 182

Data Nielsen Buy Loyalty 182

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 116

Data Marketing How To Collaboration 116

Ignite Social Media

MARCH 6, 2017

Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. Facebook to Improve Data Accuracy. After announcing some flaws in their insights data, Facebook is reworking the platform and striving to provide more accurate data to marketers. That and more in this week’s Social You Should Know.

Data 108

Data Facebook Buy Trends 108

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

SocMed Sean

AUGUST 21, 2013

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. The fact that big data is, well… BIG and it offers us…ermmm… DATA.

Data 268

Data Strategy Project Software 268

The Realtime Report

NOVEMBER 2, 2023

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Forbes Social Media

MAY 7, 2019

The complexity of data modeling, and ontology creation, gives rise to whether it is better to borrow, buy or build your ontologies

Buy 56

Buy Data 56

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. On Facebook or Twitter, people might mention a brand in passing or even make a direct recommendation, but they almost never buy anything. Image via BigStockPhoto.com.

Data 146

Data How To ROI Survey 146

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Intent data is a good thing, so why does Rich Stone, VP of Sales West of TechTarget classify it as a dirty word? Catch all episodes here. Meet Rich Stone. Episode Summary.

Data 69

Data B2B Apple Hosting 69

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. People buy from people. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 106

Data Brands Strategy Authentication 106

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn.

Questions 123

Questions Data Focus Group Analysis 123

The Realtime Report

MAY 19, 2014

YouTube is reportedly buying video game live streaming site Twitch for $1 billion – YouTube is about to announce the acquisition of live-gaming site Twitch for $1 billion; in the last three years Twitch has become “immensely popular with video gamers and their fans” (GigaOM). Foursquare.

Foursquare 182

Foursquare News YouTube Buy 182

The Realtime Report

OCTOBER 23, 2012

Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.

Buy 194

Buy Retail Survey Social Networking 194

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. But Personal.com takes their service a step further: not only can you control your data, you can sell it.

Data 182

Data Discount Travel Marketing 182

Bill Hartzer

SEPTEMBER 2, 2013

I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. If you were to buy 2,000 Facebook Likes from this guy names Nick Grey, most likely all of those Facebook Likes are going to be from fake Facebook accounts. Here is the email I received. No, not with Google.

Engineering 147

Engineering Buy Domain Name Facebook 147

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Benchmark against competitors.

Data 96

Data Sentiment API Analysis 96

Jon Loomer

NOVEMBER 29, 2023

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. Since consumers were in a buying mood, a slight increase in CPM probably meant a very favorable ROAS. So what happened during the past week? How did your promotions go?

CPM 154

CPM Aggregator Instagram Cost 154

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. Click here for the full report from Burst Media ; data was based on a survey of 1,453 U.S. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

Mindjumpers

NOVEMBER 30, 2011

Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Last week, I wrote a about the importance of data. As you find relevant conversations, make sure to store and analyze the data. Similar Posts: Executive Series: Social Data Is An Important Key.

Data 239

Data Social Media CSR Nielsen 239

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Getting started .

Data 101

Data Skills Meme Social Media Management 101