Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels.

Buy 118

Buy Video How To Template 118

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Utilize social analytics reporting tools to gather data.

ROI 138

ROI Team Social Media Metrics 138

BeingOptimist

JULY 13, 2022

But do you know that you can use Shopify analytics to grow your online store? What is Shopify Analytics, and Why Do You Need It? Shopify analytics refers to an inbuilt dashboard that is specifically made for reporting all the operations that take place across the store. Read this blog post to learn how this can be made possible.

Analytics 52

Analytics How To Class Data 52

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

The Realtime Report

NOVEMBER 2, 2023

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 267

Social Media Tips Marketing HootSuite 267

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing. Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. How to create a buyer persona using data from social media.

Data 141

Data Social Media Sentiment Team 141

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights.

Analytics 72

Analytics Facebook Overview Metrics 72

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Google Page Rank for branded and unbranded terms.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Benchmark against competitors.

Data 97

Data Sentiment API Analysis 97

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Data 148

Data How To ROI Survey 148

Audiense

JULY 5, 2016

At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. ” How much does social media analytics impact other areas of marketing and the wider business?

Microsoft 112

Microsoft Analytics Metrics Data 112

Ignite Social Media

MARCH 18, 2024

Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut. Leverage Data for Decision-Making With such a prolific social media presence , effective use of data is critical for Duke to measure what’s working and inform their strategy.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture. Getting started .

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. and get them to buy a product or sign up for a service, you need to be able to map out and track every step on their path to conversion. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step.

Analytics 84

Analytics Google How To Report 84

Twist Image

FEBRUARY 17, 2017

Just how much data and analytics does a brand need? The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.).

Data 61

Data Newsletter Analytics Applications 61

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

AUGUST 26, 2019

How to accelerate Instagram growth (without buying followers). Using Stories data to build a winning strategy. You can see message-level data in your Instagram Insights, or in your Sprout Sent Messages report to compare what’s working. This post How to Use Instagram Stories Analytics originally appeared on Sprout Social.

Analytics 74

Analytics Instagram How To Metrics 74

Hootsuite

MAY 19, 2022

Should you buy Facebook likes? Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. ” But no matter what that pop-up says, buying Facebook fans is not a good idea. It doesn’t explicitly ban buying likes. If they find out that you’re buying likes, you throw all of that away.

Tips 141

Tips HootSuite Facebook How To 141

Convince & Convert

APRIL 16, 2013

Those bits of content mentioned above are individual data points on how our customers behave. Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. Develop Your Digital Data Use Cases.

Analytics 141

Analytics Press Release Health Care Data 141

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 100

Metrics Influencer Marketing Survey 100

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. People buy from people. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 106

Data Brands Strategy Authentication 106

Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. Maybe you need to run a few store specials to encourage more buying. I think this is a sublime idea.

Retail 93

Retail Analytics Wireless Data 93

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. TikTok analytics tools.

Tools 123

Tools Strategy Video Library 123

Oktopost

MAY 23, 2022

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? Quick Links. What is intent-based marketing?

B2B 88

B2B Marketing Paid Search Buy 88

Socialmedia.biz

MAY 26, 2016

One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign.

Data 68

Data Marketing Patterns Small Business 68

Sprout Social

AUGUST 10, 2022

This data can be helpful when making important decisions for future campaigns. Use AI search, filters and engagement analytics to find the best influencers for your brand. Make data-driven decisions. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Koka Sexton

JANUARY 9, 2023

Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data. From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Twist Image

JANUARY 21, 2014

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95

Data Analytics Advertising Engineering 95