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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Consumers today don’t search with long phrases. Technology.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? Quick Links. What is intent-based marketing?

B2B 91
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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95
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Facebook Fans Mean Business (And Are More Likely to Buy)

Firebelly

I will share that data in my next post. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. The results were interesting, although not surprising.

Buy 100
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Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. Let’s say you’re an auto insurance company.

Insurance 213
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts. If you’re like most CMOs, you think of “social media” as your public Twitter account or your Facebook ad buy. Social can help you reach and engage more audiences than just your customers.