Buy Data Findability Paid Search 
Sprout Social
OCTOBER 21, 2021
Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results. On social media, you can track earned media data by keeping an eye on your brand mentions and keywords.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. Each gave some great tips.
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