Small Business Mavericks

MARCH 20, 2012

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. They are cheap for a reason – they are no good. Keywords relate to relevance.

Small Business 101

Small Business Paid Search Compete Advertising 101

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

Google 133

Google Facebook Paid Search Advertising 133

Small Business Mavericks

JUNE 2, 2014

Running an AdWords campaign but not managing it is like buying a treadmill and not using it — it’s not the treadmill’s fault if you don’t see results. Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics.

Adwords 93

Adwords Paid Search Small Business Google 93

Firebelly

JUNE 15, 2010

Buy a frosty and Wendys will donate 50 cents to the Dave Thomas Foundation for Adoption. Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com.

Foursquare 107

Foursquare Twitter Paid Search Facebook 107

Social Media Marketing

AUGUST 9, 2016

White label SEO service provider offers services to a web designing or web hosting company that are further sold by the buying company to their clients. This intermediate company is known as SEO reseller in India.

SEO 60

SEO Strategy Price Paid Search 60

Firebelly

MARCH 23, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Madness [Cartoon] | Main | Motorola Backflip Commercial And Social News » March 23, 2010 Hook A Facebook Fan Up: Theyre Looking For Discounts In last weeks post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed (..)

Discount 111

Discount Facebook Paid Search SMS 111

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

Google 98

Google Facebook Paid Search Advertising 98

The Social Media Incubator

JUNE 13, 2011

This 10X “Return on Advocacy&# is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches. ”. 10X Return on Investment in media sales and value? ’ This is where social media comes into play.

Marketing 122

Marketing ROI Foursquare Paid Search 122

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. For others, like paid search, manual optimizations require the consistent collection of data. Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Twist Image

JANUARY 24, 2017

Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? Searching and getting information (content, etc.) alexa paid search. paid search. search engine. voice search. alexa paid search. paid search. automotive.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

NOVEMBER 30, 2009

Buy electronics now. Wait to buy clothing. Deals range from slashed prices to free shipping. Tips for safe online shopping: Make sure your browser is fully upgraded to make sure you are not a target for a hacker to steal your info during a purchase. Verify Secure Connections through your browser.

Retail 100

Retail Paid Search SMS Syndication 100

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. " A look of fear washed over Todd's face as a tiny smile washed over mine. I loved that this woman felt empowered by her online network! She turned and walked out the door. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Social Media Marketing

AUGUST 26, 2016

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. However, it is important to check if you really need pay per click and is this the right time to approach paid advertising. Step back and make sure you are not trying to buy a horse to win an air race.

How To 60

How To Paid Search Guidelines Campaign 60

Webbiquity SMM

NOVEMBER 12, 2012

While SEO is affected by PR and social media activities, metrics, and competitive actions, it’s internally focused (owned media), cannot be used to manage PR or social media marketing activities (except as they relate specifically to website optimization) and is separate from paid search or other online advertising activities.

AJAX 194

AJAX SEO Engineering Metrics 194

Hootsuite

OCTOBER 21, 2020

If you’re like most CMOs, you think of “social media” as your public Twitter account or your Facebook ad buy. For instance, 75% of mature organizations say that their social marketing programs actually help them improve the efficiency of paid search, TV, and other ad channels.

Social Media 137

Social Media Committee Organization Survey 137

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Thats a bold and brave move in my opinion.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

MARCH 16, 2010

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the (..)

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

JANUARY 29, 2010

After Facebook’s failed attempt to buy Twitter, Facebook has embarked on a policy of “If you cant buy them, destroy them” and has slowly but surely copied the features offered by Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Social Media Strategery

APRIL 3, 2014

In 2011, they placed $250 million worth of ads in paid media. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. Should you use paid search links to drive additional traffic? In 2012, that number increased to more than $1.2 Should you even have one?

Syndication 103

Syndication Marketing Advertising SEO 103

Firebelly

JANUARY 27, 2010

In my Social Search: Tempur-Pedic "Ask Me" Commercial post a few weeks back I shared Tempur-Pedics commercial in which they suggest viewers ask their friends on Facebook and Twitter what they think of their mattresses before buying. Now another commercial has caught my eye. This one is from Dentyne.

URL 103

URL Paid Search SMS Syndication 103

Danny WhatMough

AUGUST 12, 2013

PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. I agree that if PRs use unsavoury tactics such as buying links or fans then they will quickly become unstuck. PR has always been about building awareness of a brand or a cause and raising, upholding reputations.

Press Release 85

Press Release SEO Paid Search Reputation 85

Firebelly

OCTOBER 28, 2009

And believe me, no one buys that you're thinner since yesterday. Perhaps, you can thank Oprah and Ashton Kutchner for that - I personally will not thank Ashton for anything and find him as substantial and interesting as a baked potato chip, but thats another story. If we've seen one photo of you on twitter, that is probably good.

Paid Search 100

Paid Search Flickr SMS Syndication 100

Firebelly

FEBRUARY 12, 2010

Google buys social search startup Aardvark By Bobbie Johnson Google has acquired search startup Aardvark in its latest attempt to improve its standing in the growing social search market.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

MARCH 5, 2010

The Oscar buy is also about leveraging the investment on Facebook and Twitter. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start. points from 22.5 percent one year ago.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Devumi

APRIL 24, 2015

Buy now at [link] Which is your favorite? 4: Paid advertising is the new standard One of the digital marketing trends I’m sad to report on is this. One key way of doing this, and increasing your ROI on paid search, is using remarketing tools. Someone hire her before she goes back to TV. Which calls to action are really.

Trends 60

Trends Marketing Mobile Paid Search 60

Firebelly

NOVEMBER 10, 2009

It's fast, it's got full offline powers. It's not perfect, but it's the closest yet.

iPhone 100

iPhone Twitter Paid Search SMS 100

Twist Image

JANUARY 21, 2014

We live in a world of real-time bidding for media purchasing, real-time analytics to track performance, visualizations of data through dynamic dashboards and hoards of performance-based marketers shilling paid search optimization along with retargeting as a engine to grow dead email lists. media buying. brand marketer.

Data 95

Data Analytics Advertising Engineering 95

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166

How To Marketing SEO Project 166

Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( e-Strategy Trends ). Earnest Agency ). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase. Full stop.

B2B 118

B2B Marketing SEO Engineering 118

Josh S Peters

JANUARY 21, 2013

Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid. Paid social media options are very flexible and have a lot of applications, but does not include buying useless fans and followers just to inflate numbers.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Webbiquity SMM

JANUARY 9, 2013

Why do they (really) buy from you? Writing that “good questions help you to focus and to get to the heart of what matters most,” Tony Zambito presents seven key questions marketers need to ask in order to hold onto and attract new customers, among them “How Do We Create A Better Buying Experience?

Strategy 190

Strategy Marketing B2B Exercises 190

Buzz Marketing for Technology

NOVEMBER 3, 2016

Keeping up to the minute with who’s buying what, matched with what you’re selling, and how you’re connecting and delivering for your customers is a dynamic and fluid challenge. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates.

B2B 100

B2B Marketing Analysis Insurance 100

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative.

Press Release 219

Press Release Communities Badge Real Estate 219

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Online Reputation Management. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Tips 179

Tips Press Release Reputation B2B 179