B2B Buy Data Paid Search 
Oktopost
MAY 23, 2022
The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent data? Quick Links. What is intent-based marketing?
Buzz Marketing for Technology
MARCH 16, 2011
The search process has become broken because the data landscape has become more fragmented and complex. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Consumers today don’t search with long phrases. Technology.
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Webbiquity SMM
MAY 23, 2017
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?
Webbiquity SMM
FEBRUARY 10, 2015
How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.
Webbiquity SMM
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
Webbiquity SMM
FEBRUARY 7, 2012
We’re all hungry for data. How are B2B marketers using social media differently from their B2C counterparts? .” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” ” B2B Marketing Research and Statistics.
Webbiquity SMM
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. e-Strategy Trends ).
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