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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. Consumers today don’t search with long phrases.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The answer is when they want to buy, of course. Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? Quick Links. What is intent-based marketing?

B2B 88
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Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. Social Media – the Next Frontier!

Insurance 213
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Facebook Fans Mean Business (And Are More Likely to Buy)

Firebelly

I will share that data in my next post. Chad Richards is the Social Program Manager at Firebelly Marketing. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. This report from Chadwick Martin Bailey and iModerate also explored why people become fans in the first place.

Buy 100
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111
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Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Social Media Marketing

White label SEO service provider offers services to a web designing or web hosting company that are further sold by the buying company to their clients. A full-established and organized report contains results of ran tracking, conversion tracking, website performance data and implementation of automated tracking.

SEO 60