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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. The role of competition.

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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. Read on to learn about what it is, the cost-efficiencies with completing the learning phase, and ways to complete the phase sooner. How does the Learning Phase impact cost? presidential election.

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Which Media Buying Platform is Right for You?

Ignite Social Media

When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. The comparisons below can help you determine which buying platform is right for you. Learning and staying up to date on the ad offerings can be time consuming, but can lead to better-informed buying decisions. (To

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897. In 2022, our ASP was $20, and our Operating Costs hit $19,757,852. Stripe payments make up 98.5

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Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

The Realtime Report

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment. If you are just getting started in business or ready for the next phase in your plans it is likely that you may have the need to buy and sell items of equipment and machinery, which can be a daunting task if you don’t know the best way to do this.

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Moving to DC: Essential Checklist for a Smooth Transition

The Realtime Report

presents an exciting opportunity, whether you’re seeking a fresh start or buying a real estate property. Housing Hunt: Renting vs. Buying Deciding between renting and buying in D.C. Renting offers flexibility and less financial burden upfront, while buying a property is an investment that can be appreciated over time.

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Should You Create Ad Sales Funnels?

Jon Loomer

Most importantly, we didn’t trust the algorithm to find the people who would be most likely to buy or even subscribe to our opt-in without warming them up first. But creating this long funnel was also profitable because the cost to do so was a fraction of what it would be to replicate this approach today.