Trending Sources

Rethink Your Website Redesign Process

SocialFish

Imagine how much money you’ll save by making updates to what you have rather than buying and implementing a new system! ——– As principal strategist for Tanzen , Carrie Hane untangles content by aligning people, processes, and systems so organizations are ready for what’s next. . ————– Where to start? Here are some examples.

Shortening Sales Cycles By Focussing On The Social Buying Process

Conversionation

Or better: it speeds up the buying process. sales cycles social buying process word-of-mouthOne of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. The reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”. Shortening the [.].

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

If you don’t, buy a social media book (such as Groundswell ) and learn how to set one up. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Then we added websites and email marketing. Crawl.

How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. The alternative is to buy directly from the existing website owner.

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Fandango Making Good Use of Group Buying

Idaconcpts

However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying? You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon. Here’s how Fandango does it. First on Groupon.

Should You Buy Facebook Fans? - Social Media

Social Media Network Marketing

We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. Will this process still hold good? People don't buy such thinking. Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. Why does this not take place in the brick and mortar world as a main operative thought? Don't be in a hurry.

Buy 55

ZDNet Buys Domain Name: Immediately Gets 2 Year Old Trusted Site Banned in Google

Bill Hartzer

Here’s a quick timeline of the events, and how buying a domain name got their site banned: – ZDNet runs their CXO-Talk.com website for two years. So, ZDNet did have a good plan, which was to buy the non-hyphenated version of their current site, and then start using it. You can buy a domain name that had a great former website on it and redirect it to your current site.

Why Best Buy and Hertz Fail

Ari Herzog

Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you provide a means for a recipient to unsubscribe, don’t make the process difficult and ensure the address is in your database for prompt removal. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. Thank you for reading!

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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook tests new privacy tweaks – Facebook is in the process of rolling out “slight tweaks” to its privacy settings, including updates to the drop-down menu that lets users choose who can see each post, and short privacy surveys to learn what features users aren’t comfortable with (re/code). Twitter. Reddit. Any social media updates that we missed?

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation

Show 523 – The Rapid Growth Sales Process

Engaging Brand

Matthew Pollard – the  rapid growth ‘guru’ joins me to talk about a rapid growth sales process. Does the web make us lazy in our sales process? How to help the customer move to the buying decision. Matthew Pollard – the rapid growth ‘guru’ joins me to talk about a rapid growth sales process. We need to learn some of his secrets!

Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode&# I spend most of my time looking for websites to buy. What’s your thought-process involved in selling the sites?

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5 Deadly Ad Buying Mistakes

Convince & Convert

After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. When it comes to buying media and ignoring audiences, the worst offenders are those who buy media in a place that services a very broad audience. How do you overcome ad buying disasters?

High-ROI Content, Streamlining Processes, and Other Content Marketing News

Writtent Blog

The 3 Biggest Objections to Content Marketing Buy-In, and How to Address Them. It’s challenging to streamline the process of content marketing , and cutting corners can result in lower quality, which should be avoided at all costs. However, regardless of how many resources your business puts towards analyzing metrics, the intelligence can’t repair a broken strategy.

Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying. Buying Natively. Comment below!

Six Strategies to Boost eCommerce Conversions

Spin Sucks

You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. This platform allows you to take control of the entire ordering process and track it all. Showcase Your Products Customers love a shopping experience on a website that is minimalist, sleek, and makes the buying process quick and simple. alone.

Effective Website Planning 101

Spin Sucks

To avoid group-think while still allowing all stakeholders to have a voice in your website planning process, you need an agreed upon process right from the start. This is the first opportunity for stakeholders to be “heard” during your website planning process. Decide Who to Include in the Website Planning Process. By Jon-Mikel Bailey. Rinse. Repeat. Sound familiar?

The Trick of Convincing Someone to Buy From You

Engaging Brand

One role of social media from an internal angle is to understand this process and validate it by providing content that does convince.and it will only convince if you are telling the truth, if you are add emotion and if you believe it yourself. We know the consumer spends their time online. We know they research online. If we are all offering roughly the same product (let''s be honest!)

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Engaging Brand 418 - Marketing to the Ageing Consumer

Engaging Brand

Are we too focused upon the product design rather than the buying process? Is it more difficult to research the ageing consumer and the consumer buying behavior? Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. Are they more polite.what research techniques work best?

Show 463 - The 6 Core Emotional Needs of Your Customer

Engaging Brand

How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum  - how do you give consumers control during the buying process. How the buying process is both rational and logical and can business actually act in the same way to create the right customer experience? The needs continuum - how do you give consumers control during the buying process. We discuss . Can a marketer look rationally and logically at the emotional needs of the customer?

What Process Do You Want to Lead Repeat Readers Through?

ProBlogger

It can help take those first-time visitors and make them loyal and engaged readers who not only buy your products, but spread the word about you. Subscribe: This particular process starts with a visit and the initial goal of getting someone to subscribe (to an email list). Follow: The next goal in this process is to get people to make a secondary connection by following a Twitter or Facebook account. Buy: The next goal is to buy. What Process Do You Want to Lead Repeat Readers Through? What do you want repeat readers to do? hypothetical example.

The First Two P’s of Broken Marketing

Conversionation

Here is a fact: since most of the time no one has the courage to do it, it’s an opportunity for marketers to stick out their necks and drive collaboration, being the guardian angels of the customer and making sure the customer is served before, during and after the buy: end-to-end and beyond the silos. Processes We have automated. We have no processes to gain knowledge and insights.

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Again, the process did not take long at all. yor(mu)? yor(mu)?

Digg 31

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

They share their buying decisions and actively seek information throughout every step of the buying journey, relying upon trusted advisors and even perfect strangers. These discussions have a huge impact on buying decisions. Some of them are technological, others are related to wrong budget allocations and others to disconnected processes and systems. The shift is clear.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. The reality is that today’s B2B online customer experiences are falling short to the far-superior B2C buying experience.

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I Might Have To Smack You If You Do This On LinkedIn

Myrland Marketing

Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google Alerts for LinkedIn. I ran across a post from “Stephen,” a guy who wrote about his experiences buying LinkedIn connections. Yes, I said buying LinkedIn connections… {{sigh}}. Linkedin will dilute your image if you buy fake connections.”

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Take for instance the example of TV.  In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact.  Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new. Well “hope” isn’t a strategy.

Get More Shares on Your Content with these Five Tips

Spin Sucks

We’ve all heard that social media and content marketing can shorten the buying cycle by educating your potential customers before they even land on your website’s product pages. Today’s guest post is by Ginny Soskey. If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. There’s good reason to want to fix that. Develop Your Own Distinct Voice.

Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

Facebook Certified Buying Professional : Targeted to digital media buyers, this credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact. Facebook introduced its Blueprint  e-learning platform in March 2015 , and just 18 months later, Blueprint  reached 1 million course enrollments.

Don’t Let Your Secret Sauce Kill Your Content Marketing

Convince & Convert

My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” All businesspeople – and especially professional service providers – at times fall prey to the curse of the “ secret sauce “; the belief that they possess insights, process, or know-how that is theirs and theirs alone. Probably.

Strategic Marketing of Managing Expectations

Unspoken

It is important to take a look at the entire cycle of creation and management of expectations process: Pre-Announcement Speculation Stage - Think about rumors and speculations about the “next” version or release that start to appear out of nowhere soon after a new product is launched. Most importantly should they influence the strategic planning process?

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle. B2B Marketing Trends,  Tips and Strategies.

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Is Blogging Relevant to Our Business?

Engaging Brand

If you can''t give strong reasons why they should trust and buy from you. The questions that I would ask.is why don''t we want to blog when we know that web research before purchase and social recommendations play a huge part in the buying process? Social Media brand podcast blogging + platform business + blogging buying process social media web research

Content Marketing: Considerations When Defining a Content Plan

Conversionation

Having goals, a plan and processes in place matters in content marketing as well. Obviously, segments are artificial constructions with overlapping elements and depend on your business goals. 2) The buying cycle. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting towards online and peer-to-peer resources. Blog Content marketing buying cycle content marketing content plan goals processes ROI segmentationIt’s not a real novelty, but it’s more elaborated and integrated than ever before. Social”, anyone?

A Marketer’s New Year’s Resolution for 2016

Convince & Convert

Want to take a guess what it is? I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. Buying SaaS tools is simpler than running to grab lunch at Chipotle. The Software without process is a guaranteed problem. highlight to tweet). These days, acquiring software is the easy part.

Content Marketing: Creating and Using Appealing Customer Cases

Conversionation

Content marketing Sales buying process content marketing customer case multi-channel referral stories testimonial word-of-mouthWhile planning to purchase a product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references. They hope these will give the prospect a little push in the right direction to go into business [.].

Show 490 – Selling Like a Superstar

Engaging Brand

How the process of selling has changed and how to think about the context of selling in social media world. What has changed in the selling process ? How linear is the selling process? What is the thought process applicable to the buying cycle? How can you become a sales superstar? For your chance to win next week just tweet this ! What makes a great sales person.

Five Tips to Increase Conversions of Online Forms and Checkouts

Conversionation

Everyone who sells online has had to deal with it: stacks of clients who never terminate the buying process. As much as 75% of shoppers abandon their online shopping carts before completing the checkout process! Blog Conversion Bryan Eisenberg checkout processes conversion optimization Gerry McGovern increase conversions online forms shopping cart abandonment shopping process top tasksHow to avoid it? It’s often about a more customer-centric approach, consistent user experiences, apparently minor details and the efficiency [.].

Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

SocialTimes Twitter

Forensiq’s technology complements MoPub’s three-pronged approach to supply quality , which leverages internal processes, sophisticated products and leading partnerships to help ensure high-quality inventory for buyers in our exchange. Advertising/Marketing Twitter ad fraud Ad Fraud Detection Applications apps David Sendroff Forensiq Fraud Detection Internet protocol Janae McDonough javascript Machine Learning Meridith Miller mobile MoPub privacy Programmatic Ad Buying safety securityWe are excited to be working with Forensiq. Readers: What are your thoughts on this partnership?