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What social media tasks to automate and what to personalize

Sprout Social

You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need. Key decision-makers have the power to boost or block your efforts.

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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spent on mobile advertising. Although mobile is predicted to surpass OOH in the next few years, Jeff argues that OOH and mobile are two sides of the same coin. We couldn’t do it without them!

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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Does it have a RSS feed? Is your website mobile? Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. Click the play button to listen here: Download the audio file: [link].

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response. Social marketing is conversational marketing in large part. But more than directly answering their queries, listen to what they are saying, the way conversations tend to go, and get out ahead.

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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

Two-Way Communication – It’s not must about posting today’s flavors or buy one get one free. They are not only sharing feedback directly to FROST, but also conversing with each other about their experiences. You can follow any responses to this entry through the RSS 2.0 Their Facebook and Twitter pages are a flurry of activity.

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Unique Value Proposition

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Unique Value Proposition by cinta5 on December 23, 2008 GrokDotCom has been talking about Unique Value Proposition (UVP) for some time now and today published a case study on how it can help conversion.