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Why Conversion Results are Inflated

Jon Loomer

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. Real-Life Example Here’s an example. I added a column for the custom conversion representing this specific opt-in, and wouldn’t you know it — 38.

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Example: Reach Optimization and Conversions

Jon Loomer

Today, I want to give you an example of just how powerful this approach has been for me. Not everyone who shows interest in a product is ready to buy today. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. No optimization. Absolutely.

Examples 207
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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

Examples 223
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Which reminds us: never buy followers. Trust us. ) We’re all beautiful flowers, et cetera, et cetera. That’s wonderful news!

Metrics 107
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. How to Use Reels for Instagram: 10 Real-World Examples. The American Red Cross gives us a fantastic example of this in action.

Examples 166