11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: The moon is shining [incorrect] vs. Broken glass on the road gleamed with the light of the moon [correct]. 4. Image source.
Facebook Ad Examples That Convert
JUNE 13, 2016
It can be overwhelming if you’re creating your first ad, but here are some tips and Facebook Ad examples to guide you through the process. Increase conversions on your website: The website conversions objective will prompt people to take specific actions on your website, such as buying a product. Look at this example from Southwest Airlines. More than 1.65 Because. Book Now.
How to Buy a Website
Techipedia: Tamar Weinberg
APRIL 10, 2012
Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. The alternative is to buy directly from the existing website owner.
57 Social Media Policy Examples and Resources
JULY 26, 2010
Best Buy. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. thanks for the suggestions in the comments!). Source.
Putting Customer First in Practice: a Humble Example
MAY 2, 2012
Sometimes ‘small’ examples and experiences can help you illustrate a more important point. As I mentioned earlier , Kristin wrote a book, “ Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” Somewhere else in the same hotel are the speakers. Among them, Kristin Zhivago. You’re maybe even bored with the message. Who is her customer in this case? Knowledge.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. This is another prime example of that: your consumer is social. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused. It's true. What are brands really up to? Today.
4 Ways to Effeciently Spend Your Holiday Paid Media Budget
Ignite Social Media
OCTOBER 27, 2016
Here are money-saving tips for social media buying during this expensive period. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. If you find that Facebook has brought in the most clicks at the lowest cost-per-click, place media there instead of trying to buy on a flashy channel that has brought few clicks at a higher cost-per-click. For example, if you found that carousel posts have been more cost-efficient than link posts, use carousel posts for driving traffic to your website. Plan your Timing.
The social media strategy series: Getting Buy In « The Cube
JULY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. This, my friends, is the tricky part. Twitter?
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode I spend most of my time looking for websites to buy. The site I will use for this example is Admintasia ( Flippa Listing ).
4 Reasons Why Twitter Should Buy TweetDeck
APRIL 28, 2011
Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). Twitter, which used to be hailed as an example of innovation, has recently been criticized by many “power-users” for its lack of innovation. Reasons Why Twitter Should Buy TweetDeck.
Is Link Buying Necessary?
Small Business Mavericks
FEBRUARY 24, 2011
» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil? I don’t think so. Is it unethical?
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
LinkVehicle is a company that is riding the next evolution of static HTML links: they provide advertisers the opportunity to buy blog post reviews from talented online publishers. Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. The Static HTML Links. Takeaway.
5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product
MARCH 21, 2012
Those that motivate us to take action, check the product website online, or even buy the product. Let me give you an example. Then later, you ask him to buy your product. You can also convince your readers to buy your product first and then subscribe to your list by including subscription links in your product. Let me give you a similar example. You ask your reader to buy the product at first, and if they don’t, ask them to simply subscribe (which doesn’t cost any money). Let’s just take the example of your vacation once more.
Intel Museum of Me: Brilliant Example of Visual Marketing
JUNE 1, 2011
Example of user engagement. So next time while buying a laptop, we would remember to check if it has the latest Intel core 2 processor! Tweet Intel launched a really cool application called ‘Intel Museum of Me’ to promote its 2 nd generation Intel core processors. The app connects to your Facebook profile and captures your information. You try it too and let me know what you think.
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado. For example, if you are running an advertisement for office supplies, market to office admins and receptionists who are likely to purchase the products rather than anyone in the working population. Happy New Year!
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. Behavioral targeting solutions go a step beyond convention by connecting and analyzing key data points, uncovering the buyer’s true buying motivation, and addressing their potential concerns. alone. Establishing an eCommerce site is one thing.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
For example, if someone clicks on the m.me Finally, in addition to iOS and Android, the Buy CTA button is now supported on desktop web, allowing customers who are interacting with your Messenger experience to checkout via desktop. Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, This is where sponsored messages come in.
Get to Know Your Readers: An Example of When It Counts
NOVEMBER 13, 2013
Over on dPS today we launched a brand new photography eBook about buying the right camera gear. Get to Know Your Readers: An Example of When It Counts. As I was writing a blog post to announce the new eBook I was looking for an opening to the blog post that might capture our readers attention. Run a Reader Survey on Your Blog. How to Create Reader Profiles to Inspire Your Blogging.
5 Ways to Make the Most of Instagram for Your Business
Ignite Social Media
JUNE 30, 2016
Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. Similar to both Facebook and Pinterest, Instagram now has the capability to add ‘Buy Now,’ ‘Shop Now,’ and ‘Learn More’ buttons onto their ad units. great example of this can be seen in how we post content to our client, ConAgra Foods’, Instagram page. Integrate the Product into their Daily Lives. Hashtags, Hashtags, Hashtags.
There is NO Passive Marketing with Social!
Buzz Marketing for Technology
MAY 16, 2012
Take for instance the example of TV. In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Advertising Business Intelligence Customer Data Mining Innovation Listening Social Business Intelligence Social Media Social Networking Hail Mary Hope Social Data Strategy TV buying
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
For example, in 2001, their sales sank to less than a million barrels, creating a seemingly-unrecoverable dip in both the finances and the morale of the company. The Millennial marketing world is enormous, holding an estimated buying power of $1.68 Marketing Online Marketing buying power millennials mobile access neal stewart PBR smartphone usageThat’s right. What Has Changed?
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
If you need an example of a great writing style, you’re in the right place—On Spin Sucks , Gini Dietrich has a very unique voice that you automatically pick up on when reading. We’ve all heard that social media and content marketing can shorten the buying cycle by educating your potential customers before they even land on your website’s product pages. Engage With Multimedia.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. For example, if your store is closed for renovations you can communicate this to your community by publishing content about this announcement. Here are some key ways retailers can get the most out of Facebook location pages.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. The reality is that today’s B2B online customer experiences are falling short to the far-superior B2C buying experience.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. For example, #8: “There are no shortcuts. Addressing Changes in the B2B Buying Cycle.
When Agencies Oversell Practice Areas, No One Wins
DECEMBER 9, 2015
This mentality also stems from the “agency of record” concept, which has lost meaning and traction in an increasingly digital world (just look at the recent cases of Best Buy and Chobani ). In affiliate marketing, for example, many under-managed programs tend to be full of low-quality affiliates, including trademark violators, nefarious toolbar users, and cookie stuffers.
How the Senses Affect Purchase Decison
APRIL 22, 2015
Heat Up Your Purchase Decision For example, this past weekend as I walked into a cozy and warm jewelry shop to escape a terrible storm, I was reminded of a study I saw in the Harvard Business Review ‘ Daily Stat email a while ago discussing how customers are willing to pay more when they are warm. People in a warm room were willing to pay more than those in a cool room.
Did Microsoft Just Buy Vericen.com, a Typo Domain of Verizon?
APRIL 8, 2014
This is, though, maybe a classic example of a “typo” or “typo domain” You see, when you search for “Vericen” or “Vericen Group”, you come up with Verizon or “Verizon Group” in Google, which clearly is very similar to Verizon. Did Microsoft just register a domain name that is a typo (a typo domain) of Verizon? Here’s why.
Buying Your Way To The Top Of Search Rankings – Ethically
Small Business Mavericks
MAY 26, 2012
Can you buy your way to the top of the search rankings? You could buy links, pay for directory listings, and even pay to have people promote you through social media. That doesn’t mean you can’t ‘buy’ your way to the top, or at least, pay to significantly improve your search rankings. Sometimes, rather than a freebie, a business will make a special offer, for example, a percentage off. Is it ‘buying your way to the top’? In the past you could. And It’s all ethical. Consider these pay options. The catch?
Lawyers: The World Has Changed, So Have Your Buyers
MAY 16, 2013
He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. He shared his observation that: “Buyers are getting way more sophisticated in making their buying decisions. “Today, if we buy music AT ALL, we go to iTunes…we rent it from Pandora. Professor David B. We create play lists. WE RAISE OUR RATES.
The Uphill Battle of Social Media Buy In
Direct Marketing Observations
AUGUST 17, 2011
Cisco is a good example of a company doing it the right way. If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Does anyone remember this? Digital footprint are not made in sand.
Google: The search party is not over
AUGUST 20, 2010
For example, if I'm a printer who makes business cards, Facebook has very little value since there's no way to target people looking for business cards. For example, a person searching Australia will be given news, blog articles, Twitter updates, and information on hotels, shopping, and restaurants on a single page in the new era of search. What are Google's problems you ask?
Buying and Selling Blogs with Strong Personal Brands
JANUARY 9, 2011
Buy an existing blog and the blog’s voice changes immediately. This is of course a key consideration in buying or selling a personally branded blog. Before you agreed to buy the site, you’d probably assess the alternative domains you could use, and you might buy one—possibly one like, say, ProBlogger, which talks about the niche more than a personality—as you bought the site. Buying (or selling) an existing blog isn’t like buying a used car: it doesn’t need to be a take-it-or-leave-it situation. Take Mark’s comment, for example.
The Executive Series: High Level Strategy, Value Propositions and Social
NOVEMBER 16, 2011
Let me give a real life example: Company X wishes to increase their customer satisfaction. You need to provide that insight to the executive level of your company in order to get their buy-in. Similar Posts: Get Executive Buy-In on Your Social Business Program. Growing up as an awkward teenager I did not exactly dream about working with social media. Yes I am that old!
Nine Expert Marketing Strategy Guides
JANUARY 9, 2013
Why do they (really) buy from you? Writing that “good questions help you to focus and to get to the heart of what matters most,” Tony Zambito presents seven key questions marketers need to ask in order to hold onto and attract new customers, among them “How Do We Create A Better Buying Experience? Who are (really) your best customers? by CNN. Do you know?
Why I’m not buying what you’re selling (and how to change it)
APRIL 22, 2016
Especially when starting out because in the beginning we’re just so darn grateful that SOMEONE will buy from us! Let me give you an example… When you think of the die-hard, always there, q-up-at-4am-on-launch-day kind of fan – which brand springs to mind? The post Why I’m not buying what you’re selling (and how to change it) appeared first on Alicia Orre. Remember when you were younger, BEGGING to be allowed “the” shoes/jeans/hairstyle that all your friends had? It felt so important to blend in. Or parent. Bad move, girlfriend. Guess what? All great!
Content Marketing: Considerations When Defining a Content Plan
MAY 23, 2011
Obviously, segments are artificial constructions with overlapping elements and depend on your business goals. 2) The buying cycle. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting towards online and peer-to-peer resources. Content may lead to a personal interaction (for example, if someone responds to a blog post and you subsequently established a connection with that person), sometimes the interaction is less personal. It’s not a real novelty, but it’s more elaborated and integrated than ever before.
Why You Should Buy Trust Agents
AUGUST 17, 2009
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith , today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves. video. See I like a balanced review.
Behind the Scenes of a Successful Blog Acquisition [Case Study]
FEBRUARY 20, 2013
I really love the idea of buying and selling websites. Recently I listed one of my blogs on Flippa , a marketplace for buying and selling websites, and sold it successfully. Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. My case.