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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299
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58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

The Realtime Report

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91
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How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Buffer Social

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Company 82
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Things to Do When Establishing a Company Brand

The Realtime Report

Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project. It also helps to understand what other companies offer.

Company 91
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

No company feels like they have enough resources for what social media requires. Furthermore, it can be hard to get internal leadership to buy into the importance of building a strong social media team. With this structure, one person is assigned to oversee the company’s social media channels.

Team 167
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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172