SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. And the sad part is that their clients are buying it. Social CRM.

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ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Waxing UnLyrical

AUGUST 4, 2011

As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something). Recruit members of the community to help share your message. Image: Ed Schipu l via Flickr, CC 2.0.

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Waxing UnLyrical

MAY 27, 2015

It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food. Image: Paul Swansen via Flickr, CC 2.0. The go-to authority.

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Social Media Marketing

JULY 13, 2012

The ability to communicate with so many people instantly is like catnip to marketers and business owners alike—driving a gold rush that has spawned innumerable "social media experts." Source: Stig Nygaard (Flickr) Despite this excitement, there remains much controversy about the proper way to sell within the social landscape.

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The Realtime Report

APRIL 16, 2014

Now we have two social giants looking to better serve the business community and their needs. Image via Flickr. Regardless, Zuckerberg quickly came around when Facebook’s public performance wasn’t meeting expectations. He needed the support of business, and fast. A win-win situation, right? What’s New? About the Author.

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Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. . Locations of communities online & offline. So why bother?

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Waxing UnLyrical

APRIL 8, 2013

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Die Hard and squirrels! So, yes, it was a really fun chat. So far so good.

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Proactive Report

JANUARY 24, 2011

Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? 1 in 4 people are less inclined to buy online from a site that uses no social media tools. Weak community-based relationships. • Image Credit: Limocarjuliette Flickr.

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Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

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Social Media Strategery

JUNE 25, 2010

Community Blog. When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? Development Social Media When Was the Last Time Your Intranet Empowered Anyone? Sat, Jun 26, 2010 Enterprise 2.0

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Waxing UnLyrical

MAY 9, 2011

People want to interview me, people want to collaborate, people want to buy ad space and design t-shirts and talk about some major, MAJOR business and who the hell ARE these people? Image: garlandcannon via Flickr, CC 2.0. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal.

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Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Tamar is also the author of The New Community Rules (July 2009).

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Social Media Strategery

JULY 14, 2011

Photo courtesy of Flickr user Seth W. Instead of talking about the number of members of your Yammer network, talk about how that community has positively impacted your organization’s workforce. Start talking about social media for what it is – a set of tools that people with real professions use to do their jobs.

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Social Media Yammer Skills Flickr 139

Bare Feet Studios

JANUARY 24, 2012

Buy a ticket or a table. Recommend them and help build their community. Buy a ticket or a table and join us at the luau on January 28th. Friend, Like and share HILT photos on Flickr. The Ohana Mama: Calling All Hawaii Lovers – Let’s Buy Back the Beach! Nonstop Honolulu: Let’s Buy Back the Beach.

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Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community.

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Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. Your brand is doing a large paid media buy with one of your target publications. Should you even have one?

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Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? Do they share opinions?

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Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Fan ratings & reviews?

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Adam Cohen

JULY 16, 2010

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

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Buzz Marketing for Technology

JULY 2, 2008

I'm not sure I buy this. Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Information Creation tools : Exps: Youtube, SlideShare, Flickr. They have their head in the sand. Why SHOULD I write one.

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Techipedia: Tamar Weinberg

MARCH 4, 2008

I remember taking classes, buying flashcards , and doing whatever it took to have a decent understanding of large words to score well on the SAT. What amazes me is that Andrew, with no idea of where this was headed, took the initiative to build an extremely successful community. They’re Quizlet’s biggest asset.

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Convince & Convert

APRIL 29, 2012

Flickr Photo by Doc_Brown. buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar. And that takes time. Social media management software companies, et al.

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Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

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Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's Public Relations is about – you guessed it – building and maintaining relationships with the public, the very public buying your products, walking into your stores, writing about your company, and telling their friends about their experiences.

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Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Business sites – These sites are the crux of the internet – realize it or not they are most of the sites that try to sell, sell, sell to you whatever they thing you should buy. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Collectibles buy an account and get special badges like the Pro badge above. Customer Pays Twitter .

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Waxing UnLyrical

AUGUST 29, 2010

This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into. Image: Flickr user John Menard , CC 2.0 I hope I will be on my way to Luray Caverns. He broke the last one. Cheeky little booger, isn’t he?

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Bare Feet Studios

NOVEMBER 23, 2011

Here in Hawaii community, is not just a buzz word, it is a really big deal. It has made me more sensitive, I believe, to the pulse of the community as an ongoing aspect of what I do and how I experience the community. By inadvertently creating cliques, we are anti-community building.

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Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Buying whose life back, exactly? They might spread some awareness, but can they get someone to buy, do, click, act? Campaigns will come and go.

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Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. " A look of fear washed over Todd's face as a tiny smile washed over mine.

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Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Mark as read Approve comment Very Strong Point There, Justin!

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Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

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Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Image Courtesy of Flickr User Ben Zvan. Development Social Media Gov 2.0 Dan Munz is the newest addition to the U.S.

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Techipedia: Tamar Weinberg

JULY 15, 2010

Frank Lee shares a Free Gift to guide you step-by-step to “Breakthrough Article Marketing&# – simply visit his site today and discover how you too can generate loads of free buying traffic using a simple 5 step unique article writing method in his Internet Marketing Systems.

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ProBlogger

MARCH 10, 2014

Image via Flickr user realpeopleeatplants. If people would ask you more questions and add comments, it would help build your community. And as you may know, people who engage with your blog are more likely to become loyal fans who buy from you and share your content with their tribe. Increasing Your Engaged Blog Community.

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