Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. They rely on sophisticated relationship building skills. Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution.

Team 213

Team Influencer Case Study Industry 213

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

Publishing 209

Publishing Module Syndication Badge 209

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Social Media Press Releases and Blogger Outreach.

Press Release 194

Press Release Tools Tips Vocus 194

Buzz Marketing for Technology

JULY 1, 2008

Tools for Citizen Journalists. Training Citizen Journalists. Ethics builds trust and credibility. In this special section, our goal is to detail the bedrock foundations of journalism to help citizen reporters master the fundamentals of the craft in a networked age. Journalism 2.0: How to Survive and Thrive. Thoroughness.

Module 221

Module Journal Screencast Wikipedia 221

Webbiquity SMM

DECEMBER 6, 2010

Both are primarily focused on brand awareness, credibility building and image enhancement. The social media release is used for blogger outreach. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter.

Twitter 187

Twitter Airlines Syndication Blogger 187

Waxing UnLyrical

JUNE 13, 2012

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? I intend to build a viable business, so as I work to grow and expand Tootzypop I’ll be asking myself the following questions. They’re valid for anyone trying to build a brand online. Not the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Myrland Marketing

FEBRUARY 1, 2022

That could mean they are on your immediate radar, or they might be moving up the ranks at the company of a client or potential client, and you would like to build a connection with them that makes that business easier to secure in the future. There are many journalists, bloggers, and other influencers who cover your practice area.

LinkedIn 96

LinkedIn Reputation Training Meeting 96

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

MAY 20, 2015

Here’s a harsh truth: anyone who tells you “build it and they will come” is full of crap. You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. Lay the groundwork by building your presence online. Guest Post by Molly Borchers. Sorry, Field of Dreams.

Tips 100

Tips Proposal Repository Influencer 100

ProBlogger

AUGUST 10, 2023

The post 25 Types of Pages that Every Blogger Should Consider appeared first on ProBlogger. Contact Page I’m amazed how many bloggers don’t have any way of contacting them on their blog. The way I use it is to show journalists what others have written about me. Read more on adding an about page to your blog.

Types 40

Types Blogger Adsense Privacy 40

ProBlogger

MAY 17, 2023

Many of the following methods are the result of the profile and perceived expertise of the blogger themselves (whereas many of the direct methods mentioned previously are less reliant upon this). Building a profile as a blogger doesn’t happen quickly and starting a blog with some of these hopes should be seen as a long term thing.

Consultant 27

Consultant Blogger Conference SEO 27

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This is a level deeper than the majority of more superficial social networks.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Almost Savvy

OCTOBER 20, 2010

You may be aware that journalists and bloggers are sometimes offered free stuff in exchange for media coverage of some sort. Often, you may not even know that the blogger had received something in exchange for writing the post or article, although this is changing due to a relatively recent FTC ruling requiring such disclosure.

Blogger 171

Blogger Eventful Communities Conference 171

Kikolani

JUNE 22, 2010

Bloggers have been hailed as “citizen journalists” and powerful influencers for years. But bloggers have another, less frequently discussed role – they’re also citizen PR experts. Network, Network, Network. Networking is a big deal in the PR world. Plan Ahead – Way Ahead.

Press Release 129

Press Release Blogger News Eventful 129

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. Why the WPO Model is Important. How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

Ari Herzog

SEPTEMBER 29, 2010

Skilled in policy development and coalition building between functional teams in multiple departments. About a decade ago, I began reporting municipal news as a freelance journalist, and segued that knowledge into state and local government management and earned a graduate degree as a Master in Public Administration.

LinkedIn 161

LinkedIn Policies Press Release MySpace 161

Socialized

NOVEMBER 26, 2009

Location-Based Applications Will Dissolve Into General Social Networks. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Webbiquity SMM

NOVEMBER 12, 2012

” SEO includes technical factors (making sure sites load quickly and are easy to crawl), content factors (keyword research, content optimization, meta tags) and linking factors (building internal and external links). .” Image credit: Ajax Union. Search Engine Optimization (SEO ).

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AJAX SEO Engineering Metrics 194

Laurel Papworth

FEBRUARY 11, 2010

As more trained journalists move into the amateur blogging space, what are the fundamental differences in the blogging style between the two? I can spot a blogger that is a trained journalist a mile off – especially when they first start blogging. I’m not talking about those bloggers. Some generalisations.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Proactive Report

NOVEMBER 30, 2012

Have an intelligent distribution plan – build a network of influencers who can give your content legs. House our content in a social newsroom that has all the tools and features journalists and bloggers need. We were quite happy to get our news just once a day. That’s no longer the case.

Publishing 92

Publishing Brands Journal Strategy 92

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

NOVEMBER 24, 2011

8 Ways to Make Money With a Blog (And the Major Mistake You Should Avoid) – If you carefully survey the world of successful bloggers, you will find a variety of revenue generating opportunities. Review and Interview – Freelance writers, journalists, and bloggers need to show editors and prospect clients examples of their work.

Mashup 146

Mashup Resources Press Release Adsense 146

Absolute PA

JUNE 15, 2013

And, just to make it really clear that Twitter is holding its ground as a social media contender, I’m calling in the statisticians… It was the fastest growing social network last year, adding 40% more active users in the last 6 months of 2012. Twitter is the most sociable social network out there. Apparently. (At Of course not.

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all. Here’s what they told me: Shannon Paul. Another one I really like is Tweetreach. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. No Journalists. Social Media Fashion.

Fashion 96

Fashion Blogger Eventful Social Media 96

Laurel Papworth

OCTOBER 20, 2010

less and less journalists are opening attachments today yet there are over 500 journalists on Twitter. How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. Did you know you can measure influence of a blogger or Twitter?

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. How will you ever get in good with such-and-such A-list blogger?

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 14, 2010

Being a young PR person, I was surprised that I was asked to sit on the admissions panel of three – made up of current practitioners-turned-academics – but probably not half as surprised as some of the interviewees (who probably thought I was more likely to field a call from my parents than from a journalist). An ability to listen.

Class 227

Class How To Applications Course 227

Kikolani

FEBRUARY 13, 2015

Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann. How Sleeping 6 Times a Day Helped the Founder of WordPress Build a Billion-Dollar Company by Gregory Ferenstein. How to Protect Your Time Without Alienating Your Network by Dorie Clark. Search Engine Marketing.

Products 60

Products Marketing WordPress SEO 60

Laurel Papworth

OCTOBER 28, 2009

Why traditional media editors will turn to bloggers for articles in the future. If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist… or will you ask a known expert that blogs to write the article? Social media = content PLUS audience. I’m cheap too.

Blogger 81

Blogger Syndication Social Networking Technorati 81

Kikolani

AUGUST 31, 2012

Learn how to write the kind of content that brings traffic and builds loyal readership. Outreach Specialist’s Bible – Whether you are doing blogger outreach, guest posting, or old fashion public relations you need to know where to start, how to pitch, and some tools to help you scale your efforts efficiently. Blogging / Content.

Mashup 122

Mashup Resources RSS SEO 122

Kikolani

JUNE 20, 2012

Increasingly, when companies want to hire a freelancer, they don’t ask around their network. For instance, mine currently says “Award-winning freelance writer, copywriter, blogger, journalist, and writing mentor.” This is a guest post by Carol Tice. For freelancers, LinkedIn is the 21st Century phone book.

LinkedIn 126

LinkedIn How To Skills Retail 126

Laurel Papworth

OCTOBER 1, 2011

Every fact is checked, story arc is edited, mostly reported after the event even if only a few seconds, e.g. in a live cross, as one journalist filters what will be said to the community. Bloggers, Twitterers and others are involved in Process Journalism – the story is reported as it happens.

Journal 111

Journal Flash Mob Communities Digg 111

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. Collaborate: Find organizations and retailers with networks of people you want to have as readers and receive value from your blog. The answer is simple. Meetup.com.

How To 49

How To Eventful Collaboration Blogger 49

Convince & Convert

AUGUST 30, 2011

Such times can offer a company the opportunity to shine and actually build goodwill with its community. A common mistake is to ignore remarks on blogs and social networks with less traffic, assuming they’re too small and don’t matter. What if a more influential blogger or a journalist reads a small site and picks up the story?

Reputation 130

Reputation Issues Organization Company 130