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New Documentary Short re:connection Explores Video in a Virtual World

WebInKnow

In it, we explore how video helps us connect and communicate now that the world has gone digital-first. I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists.

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Welcome To Hyperreality: Where The Physical And Virtual Worlds Converge

Forbes Social Media

The global pandemic has further blurred the lines between the physical and digital world. The brands that build compelling virtual propositions—not digital ads—will undoubtedly shape society in the 21st century.

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Can You Hear Me? How to Connect with People in a Virtual World

WebInKnow

But the nuance, emotion, and detail that helps us to understand deeply is mostly lost in our virtual world of email, telephone, webcams, text messaging, and online content. That’s a huge problem that leads to boredom, lack of clear communications, and perhaps even our increasingly polarized political world.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

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Facebook is Meta, But Does It Really Matter?

Jon Loomer

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. It’s arguably about distraction (during a heightened period of scrutiny and controversy around the Facebook brand). Earth changing?

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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

R&D Digital Twin Factories (development and CAD in virtual space). Virtual Showrooms for customers to view solely online sales. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. VIRTUAL EVENTS for launches and in-world parties. LABS simulation and testing.

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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006. If I had the money and time, I think I would try to make investments in this kind of virtual worlds.