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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

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Facebook is Meta, But Does It Really Matter?

Jon Loomer

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. It’s arguably about distraction (during a heightened period of scrutiny and controversy around the Facebook brand). Earth changing?

Facebook 204
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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

R&D Digital Twin Factories (development and CAD in virtual space). Virtual Showrooms for customers to view solely online sales. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. VIRTUAL EVENTS for launches and in-world parties. LABS simulation and testing.

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Ecommerce in the Metaverse: What’s Going to Change?

Pixlee

This will be particularly notable in the way we interact with brands and make purchases online. It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . In fact, UGC is 50% more trusted than traditional branded content. The Metaverse.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

Yet when we are all going to have to live, and work, and live, in a virtual world for the foreseeable future, not doing this is also not an option. While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that.

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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006. If I had the money and time, I think I would try to make investments in this kind of virtual worlds.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. Shut the Page down, ban the commenter, suck up to them?