Brands Communities Fair Use Virtual World 
Buzz Marketing for Technology
JUNE 27, 2008
Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Respect copyright, fair use and financial disclosure laws. A public blog is not the place to communicate IBM policies to IBM employees.
Buzz Marketing for Technology
JUNE 27, 2008
Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). Lesson # 5 Use Social Networks.
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