Buzz Marketing for Technology

JANUARY 12, 2009

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. But what I found amazed me enough to blog about the shear volume of Twitter Squatters I was able to find in a short period of time. Tags: Twitter.

Sports 100

Sports Twitter List Brands 100

Buzz Marketing for Technology

DECEMBER 11, 2008

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. Do you start a Twitter account? To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. But what does that mean?

Brands 100

Brands Press Release Syndication Social Bookmarking 100

Buzz Marketing for Technology

JUNE 4, 2009

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter. If you have never seen this web page [link] - you should!

Twitter 100

Twitter Crowdsourcing SMS Banking 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone?

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JANUARY 19, 2011

I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. When did it become ok to just give anyone off the street the keys to one of the most important assets you have … your Brand! OMG I almost fell off my chair! No related posts.

Posterous 252

Posterous Case Study Fashion Study 252

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. Alex used the analogy of the Internet as the structure of content, in the same sense that blockchain is the structure of digital currency, and how branding can actually facilitate trust. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? Was it the ARPANET?

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Over the course of a year, this is comparable to having hundreds of relevant, contextual ads out there for your brand, at a fraction of the cost of traditional PR!

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

JULY 27, 2011

what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! Share this on Reddit.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

NOVEMBER 9, 2011

Activating brand advocates. Find diehard fans on Twitter, Facebook and LinkedIn. Enlist them for your brand. Build your brand with the power of their voice. Build your brand with the power of their voice. Results : 5-9X ROI (based on revenue lift) by activating best brand advocates.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JULY 17, 2015

Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

APRIL 5, 2015

A majority of tweets to a brand go unanswered! – You can also scan the highlights of this webinar on Twitter by reading the Storify below. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

JANUARY 5, 2015

You can also scan the highlights of this webinar on Twitter by reading the following Storify: This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!

Storify 100

Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! It used to be said that any publicity is good publicity. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

JANUARY 28, 2010

They are “advocates&# of the Avaya brand. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. An Advocate is an individual we know perhaps via social media that tweets about Avaya or retweets about news coming from Avaya.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

OCTOBER 27, 2009

That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter. Some of these issues first showed up on Twitter way before they ever hit the Contact Center. Conversely most people don’t just pick up the phone and call a company anymore.

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

JANUARY 27, 2016

Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

ROI 50

ROI Influencer Storify Marketing 50

Buzz Marketing for Technology

DECEMBER 9, 2008

Marketing is moving from a pure brand image play to something much more interesting. If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time. This is becoming an art in itself.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

JANUARY 7, 2010

Personal branding expert Dan Schawbel suggests that your profiles should be rich in keywords that anyone would be searching for. Is Twitter a Critical Part of your Resume? For a good example check out these searches for the terms Facebook Marketing and Social Media. Send this page to Print Friendly. Email this to a friend?

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Send this page to Print Friendly.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

AUGUST 20, 2009

All brought on by things like monitoring your brand on Forums, Blogs, Comments, Twitter, and Social Networks. I would argue we are moving into an environment where we don’t have months to plan and execute or even days to plan and execute – we are moving to Real Time Marketing.

Marketing 185

Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

SEPTEMBER 8, 2009

The issue is Brand “voice”. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. Now factor in your Contact Center … They can’t go from super nice phone personas, then whitty Twitter/Facebook personas and then over to long detailed email personas.

Company 100

Company Repository Wiki Training 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

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CPA Forums Price Campaign 100

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence. And recently it has started to track Twitter-spurred sales at the register.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

AUGUST 4, 2009

If a brand can see and understand that you are a strong positive supporter of the brand and that you are making referrals about the product – they should be reaching out and engaging with you (Jim in the above example). This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM).

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

FEBRUARY 29, 2012

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Also, look out for special “After Party” footage from this interview with Paul Dunay coming next week.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Is Twitter the Next Channel for Contact Centers? Let me explain …. Email this to a friend? If you have never seen this web page [link].

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

MARCH 31, 2009

Bottom line - as my Uncle always told me - you have to fish where the fish are and this certainly allows B2C brands to fish right where you are and right off of any personal recommendations you might be getting on a Social Network. OK so imagine this.

SMS 100

SMS Social Networking iPhone Applications 100

Buzz Marketing for Technology

JULY 15, 2008

Have a twitter time! - Twitter Updates. follow me on Twitter. Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Valutare conversazioni e forum. - 14-lug-2008. Giuliana Guazzaroni. 6-lug-2008. Giuliana Guazzaroni. Open Yale. - 30-giu-2008.

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Google Web 2.0 Virtual World Forums 100