Sprout Social

JANUARY 3, 2017

Check out the topics for January and join in on the conversation on Twitter. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. New Year, new trends!

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

FEBRUARY 18, 2012

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. You or Twitter? Twitter owns the data, analytics and information behind it.

Social Media 108

Social Media Yahoo Social CRM Data 108

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?

Brands 145

Brands Content Social Media Consultant 145

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized.

Findability 201

Findability Domain Name Policies Social CRM 201

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? But this is not a bad thing, nor is social necessarily negative ROI.

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

MAY 18, 2011

How important is speed of response on Twitter? I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. This effect is even worse on social networks. It’s true.

Twitter 123

Twitter Price Travel Buy 123

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Twist Image

APRIL 17, 2012

When reading through the Marketing Charts news item, something become abundantly clear and amazingly simple: the best brands do two things extremely well: Deliver. We see constant streams of customer service issues for so many brands, that it's actually the brands who are doing the baseline of delivery that are capturing market share.

Wiki 102

Wiki Hotels Social CRM Retail 102

Buffer Social

NOVEMBER 14, 2018

And this applies to social media too. Today’s social media users want to interact with brands on a personal level and be treated as individuals. But how exactly do you go about creating personalized social media experiences? “It means we don’t have to start from scratch with every conversation on social. .

Social Media 111

Social Media Hotels Marketing Social CRM 111

Sprout Social

AUGUST 3, 2016

Facebook provides multiple communication touch points for brands and customers to interact. Over time an individual can comment on your post, write on your Page, tag your brand in their status update or reach out to your brand on Messenger. Referencing past conversations is a key component to any social customer care strategy.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Koka Sexton

DECEMBER 28, 2012

The fact that we cracked the code on generating a predictable lead generation and ultimately a revenue source from social media like Twitter is a HUGE accomplishment and taking that education to the next level in 2013 will be EPIC! The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Mindjumpers

AUGUST 31, 2010

Anyone out there with experience on this or other social CRM kinda tools like Jitterjam? Leave a Reply Click here to cancel reply.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Remember, social media success is about the wizard, not the wand.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Quipol is a brand-new, supremely easy-to-use polling tool created by my friend Max Yoder.

Case Study 141

Case Study Study Social Media Repository 141

Proactive Report

MAY 1, 2010

The point of Twitter is that it is real-time. Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Twitter: More a News Medium Than Social Network. Here is the first one. 5 tools you can use to schedule Tweets.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. If he’ll be near you, check it out. Thanks so much.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Because the real advantage email has over social is data. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 5, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Now, he tweeted it to his 1.6 Who’s listening?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 27, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 29, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Bravo, Clay. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 117

Social Media eBook Strategy Social CRM 117

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social CRM 111

Social CRM Consultant MySpace Social Media 111