Trending Sources

Twitter Brand Pages are Pointless

Spin Sucks

Twitter introduces brand pages. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. ” It isn’t that they are making an effort to improve the Twitter site for its users that pisses me off; it’s that there are ANY users. Twitter provides a service I love. Those people are idiots.

Brands 103

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBuddy Media [.].

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

The 2016 Summer Olympic Games  begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete. Marketing manager Jay Bavishi said in a blog post  that Twitter retained market research firm Research Now  to investigate what its U.S. Think about joining the conversation in real-time on Twitter starting Aug.

New Twitter Rules Good for Brand Storytelling

Proactive Report

Twitter rules have always restricted content to 140-characters. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. But there are some changes you can put to good use in brand storytelling. New Twitter Rules. This will make having conversations on Twitter easier and more straightforward.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via  Twitter. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day. Facebook: 1.19 YouTube.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.

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Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers?

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 53% of Twitter mentions were responded to…compared with just 16% of Facebook comments and posts.

Brands 101

What Twitter Trolls Can Teach You About Your Brand

Simply Measured

They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. There are 310 million monthly active Twitter users publishing millions of tweets every day. Trolls are the worst.

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?

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Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

Brands Rocking Instagram

Mindjumpers

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? The brand is mainly uploading pictures of extreme sports with their logo or name. How does your brand use Instagram?  .

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. Guest post by Liz Greene.

Brands 106

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.

3 Ways Brands Can Gain From Twitter's Character Limit Tweak

Unmetric

The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline). l1sWRvXWqr pic.twitter.com/zzhWpRcABs — Twitter (@twitter). May 24, 2016.

News 27

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games  in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance  naming Lego the world’s most powerful brand in 2015. Twitter content. YouTube and online video marketing.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a  Simply Measured study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. Brands Fail to Respond. Positive (“thank you!”).

Brands 124

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Executives believed that a larger part of brand’s image and reputation is dependent on whether it is present on social media and it is active or not. infographic].

Brands 106

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Take a look at the infographic below : Similar Posts: Facts About Consumer Behaviour on Twitter [Study]. Studies Showing Why Your Fans Break Up With You.

Brands 112

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

Facebook, Twitter, Pinterest, and Instagram Demographics

Pamorama

But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram? Branding Demographics Facebook Instagram Marketing Pinterest Social Media Social Networking Twitter67% of online adults use social networking sites. Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project.

How Brands Use Vine

Mindjumpers

The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. Some huge brands are already using the new service, but what can you actually do with it? Similar Posts: Vine for Brand Marketing. The video app Vine is moving into a golden age. It makes it shareable and accessible.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. Remember, this is in just two weeks! I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. New York Rangers.

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days. We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. By following this you will hopefully avoid too many major mistakes.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? The dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position. highlight to tweet). CharityName.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can brands and individuals make their tweets stand out? Guides to Using Twitter Features.

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions  from Facebook, and starting Tuesday, they also have Twitter Engage  from Twitter. Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers  and public figures” one place to manage their Twitter interactions and track the performance of their content.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Follow her on Twitter at @pamdyer. https://t.co/x8HoullQMT

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter’s New Dashboard for Brands. Think of it as a social media management tool created by and exclusively for Twitter. This tab will also help brands highlight certain types of content.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly

Tools 135

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.