agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Pinterest is super-effective for SEO but like all things, you need to put the work in. Content creators must write SEO optimized captions, including searchable keywords. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

Convince & Convert

SEPTEMBER 25, 2015

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. SEO Brand Destroyer No. 2: Link-Baiting.

Reputation 60

Reputation SEO Wireless Engineering 60

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. And some of those people are sure to give your brand a chance when your carefully-chosen ambassadors show their genuine support for your products or services. In this way, brand ambassadors can have a huge positive impact on your company’s sales. .

Brands 56

Brands Marketing Apparel Influencer 56

Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. eMarketer reports that consumers force retailers to adopt social strategy.

SEO 128

SEO Tools StumbleUpon Engineering 128

Adam Sherk

NOVEMBER 21, 2011

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. What are the Benefits?

Publishing 130

Publishing NoFollow Brands Real Estate 130

Idaconcpts

MAY 12, 2012

You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. SEO and social media marketing, for instance, might be better matches. If you don’t, that’s ok.

Retail 127

Retail ROI Engineering SEO 127

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

NOVEMBER 6, 2011

But then when you dig deeper you find that they are listening almost entirely for mentions of their brand name. Not just your brand name, but also your products, employees, retailers, suppliers, events, and competitors. Too often, companies assert that indeed they are listening to the social media conversations about them.

Social Media 128

Social Media SEO Retail Price 128

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Promote your brand and the promotions based on specific profiles of social media networks; it’s a great way to segment and target!

Tips 290

Tips CPM CPC Retail 290

Hootsuite

OCTOBER 27, 2022

Pros: Access to marketing, inventory, social selling , SEO, and analytics features. BigCommerce is an ecommerce SaaS provider that services online retailers. Then you may want to choose a platform that has robust SEO features. With WooCommerce, for example, you can download SEO plugins like YOAST to improve your SEO game.

Platform 84

Platform Startup Price Open Source 84

Hootsuite

OCTOBER 18, 2022

Take control of the brand experience from checkout to delivery. Improve your customer shopping experience and boost brand loyalty. Printful also offers built-in tools for you to get started creating your own designs, product mockups, and even your brand logo. Plug In SEO – SEO Optimization. Pricing: Free.

FAQ 97

FAQ Price Loyalty Review 97

Pixlee

FEBRUARY 26, 2019

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Combat Localized SEO.

UGC 45

UGC Brands Travel Review 45

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 101

Sentiment Analysis Patterns Price 101

ProBlogger

APRIL 25, 2017

And by optimizing these aspects (namely, on-page SEO), you will get higher rankings on search engines. These are considered the fundamental factors of on-page SEO optimization, but they are by no means the only things you can do to improve your website’s rankings with search engines. Get mobile-optimized.

SEO 51

SEO Tips Case Study Mobile 51

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Mindjumpers

NOVEMBER 16, 2012

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

Report 216

Report Content Marketing Nielsen 216

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Duplicate Suppression and Ownership Conflict. Review Response.

API 60

API Strategy Brands Marketing 60

Hootsuite

MARCH 23, 2023

Use AI to: Generate ideas and inspiration, ad copy variations for A/B testing, SEO keywords, or even a basic outline. Retailers Whether you’re a mall anchor or starting a new ecommerce side hustle, AI copywriting can dramatically boost your productivity by: Taking care of customer service and sales via chatbot. Drafting email replies.

Tools 136

Tools HootSuite Price Template 136

Kikolani

AUGUST 23, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. White Hat SEO Case Study: 348% More Organic Traffic in 7 Days – Confused about white hat SEO? The Resources Mashup. Featured Posts.

Marketing 128

Marketing Case Study Mashup Retail 128

agora pulse

OCTOBER 6, 2020

Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Only 30% of businesses will survive their 10th year in business.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. See how Fifty & Five racks 3.7M Friendemic.

Automotive 69

Automotive Reputation Social Media Management Retail 69

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement? billion by 2025.

Engagement 90

Engagement How To Metrics Loyalty 90

Hootsuite

OCTOBER 19, 2022

So much so that the brand is reportedly planning to build its own U.S. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands. You’ll boost your SEO strategy. fulfillment centers. You’ll reach a whole new audience.

HootSuite 93

HootSuite Trends Feed Feedly 93

Oktopost

APRIL 6, 2023

While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. Employee advocacy boosts: Brand visibility The more you post, the higher the chance that you’ll reach a wider audience.

Exercises 69

Exercises Metrics B2B Social Media 69

Hootsuite

DECEMBER 10, 2019

For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. One aspect of Detroit that I found intriguing was the difficulty in finding various cafes, shops, bars, clubs and retailers.

Google 145

Google How To HootSuite Delicious 145

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? Do they care what kind of car they drive? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. This type of content is hugely prevalent across social media platforms, at your fingertips to reshare on brand accounts like Airbnb does. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Harp Interactive

MARCH 16, 2011

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Social Media Marketing

MARCH 27, 2018

Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc.

Facebook 93

Facebook Module Overview Analytics 93

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

DECEMBER 5, 2014

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms.

B2B 155

B2B Social Media Google Construction 155

Firebelly

NOVEMBER 30, 2009

Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. That's more than 51 million people logging on at work.

Retail 100

Retail Paid Search SMS Syndication 100

Socialmedia.biz

MARCH 20, 2017

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? Post by Megan Totka.

Platform 63

Platform Social Media Retail Small Business 63

Bill Hartzer

DECEMBER 16, 2011

We started off at the beginning of the year with some pretty irresponsible search engine optimization tactics performed by some major brands on the web. We then had some Google hypocrisy, an SEO firm liable for their client’s website content, and a sketchy search engine optimization firm forcing Google to Out them.

Engineering 137

Engineering Yahoo SEO Discount 137

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. eMarketer reports that consumers force retailers to adopt social strategy.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155