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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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Six Links Worthy Of Your Attention #406

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The Surprising Creativity of Digital Evolution: A Collection of Anecdotes from the Evolutionary Computation and Artificial Life Research Communities - Cornell University Library. How Big Wireless Made Us Think That Cell Phones Are Safe: A Special Investigation - The Nation. And the wireless industry may be up to similar things.

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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. If your brand isn’t actively working to implement a content strategy , you risk falling behind your competitors. Step #2: Carefully Source Brand Voices.

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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers. – Working across all wireless carriers.

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Tracking, Personalization And Screams Of Privacy

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I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals.

Privacy 107
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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

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We''re not just talking about the availability of that much more consumer information or data to help brands make better decisions and connect more powerfully with their consumers (you can read more about that in the last installment: What Keeps The Chief Marketing Officer Awake At Night? s ''Internet Of Everything'', Says ABI Research ).

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