Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models.

Social Media 97

Social Media Marketing Newsletter URL 97

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way.

Brands 60

Brands Authentication Template Templates 60

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Yes, I know… smart and savvy marketers have been doing this for decades. Don't you fear.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Yes, I know… smart and savvy marketers have been doing this for decades. Don't you fear.

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Branding needs to be universal.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What’s Your Budget?

Social Media 166

Social Media Sentiment Cost Energy 166

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Pam Moore

MARCH 29, 2017

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!

Social Media 60

Social Media Small Business ROI Analysis 60

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Last week, I had a chance to sit down in Boston with Mike Lewis, VP of Sales & Marketing from Awareness to discuss the new product.

ROI 199

ROI Klout Data Influencer 199

Pam Moore

SEPTEMBER 2, 2016

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Time is our greatest asset in both business and life.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buffer Social

MAY 1, 2017

One that increases brand awareness, drives engagement, and leads to sales all in one go? That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. You’ll also learn tons of other great things like: The challenges marketers face with Facebook advertising. We’d like to think so!

Facebook 103

Facebook CPC Avatar Social Media Management 103

Sprout Social

MAY 18, 2016

It is a multi-step process that shows your prospects a problem they face, acquaints them with your brand as a potential solution and illustrates the value of choosing you over others. Increase Brand Awareness. This next step–which is what our eight strategies focus on–is increasing the overall awareness of your brand.

Strategy 83

Strategy Marketing Report Resources 83

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. That’s a content distribution opportunity that B2B marketers should not overlook. The metrics on offer are extremely basic, but the visualizations are clean and accessible. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. That’s a content distribution opportunity that B2B marketers should not overlook. The metrics on offer are extremely basic, but the visualizations are clean and accessible. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MAY 12, 2016

The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Alternatively, you can have this sent out using your marketing automation platform. Gather the Final Metrics and Analytics. Send Thank-You Emails.

Tips 60

Tips Survey Hosting Metrics 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Yet we know it’s good for business. Second, good names are easy to recall. Freelancing.

Mashup 113

Mashup Resources RSS SEO 113

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Diva Marketing Blog

FEBRUARY 24, 2011

However, in the last several decades, with the onset of mass marketing and global commerce, somehow too many marketers lost sight of that truism. Jamie Turner is the Chief Content Officer for the 60 Second Marketer , the online magazine of BKV Digital and Direct Response. Diva Marketing/Toby : Oh, blush. 60secondtweets.

Social Media 75

Social Media ROI How To Cost 75

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? a bigger punch with an agency or brand. Old models are struggling.

Blogger 42

Blogger Brands Survey Cost 42

ProBlogger

JANUARY 30, 2013

But when was the last time you heard that about a content marketing strategy? Knowing where you want to be should be the first step in your journey with content marketing. The majority of businesses undertaking content marketing will be focussing on one thing: sales. So … is content marketing ROI trackable?

ROI 40

ROI Content Buy Cost 40

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing.

Tips 98

Tips Content HootSuite UGC 98

Oktopost

APRIL 7, 2022

How can you take an individual completely unfamiliar with your brand and turn them into a paying customer? A sales funnel is a crucial part of any successful marketing strategy. Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps. Step 1: Brand Awareness. How Social Media Integrates into the Sales Funnel.

Social Media 118

Social Media How To Metrics B2B 118