Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Twist Image

MAY 22, 2012

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. But it doesn’t have to be so hard.

Curation 60

Curation Social Media Management Tools Social Media 60

Social Media Network Marketing

MAY 2, 2014

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. Do not spam.

Loyalty 86

Loyalty Social Media Construction Forums 86

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Social Media Network Marketing

OCTOBER 13, 2011

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. Do not spam.

Loyalty 98

Loyalty Social Media Construction Forums 98

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Socialized

SEPTEMBER 3, 2009

I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Brand Management in the Social Media Jungle. Redwood City, CA.

Social Media 160

Social Media Brands Forums System 160

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

NOVEMBER 8, 2023

Part of that equation is understanding how customers think and feel about your brand. Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy.

Sentiment 111

Sentiment How To Analysis Review 111

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Idaconcpts

DECEMBER 15, 2010

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.

Press Release 151

Press Release Strategy Forums Marketing 151

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. We know that people talk to others about products, brands and services. We know that people talk to others about products, brands and services. And so has word-of-mouth marketing. Word-of-mouth has always existed, long before online media did.

Marketing 251

Marketing Nielsen Forums Groups 251

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Skift Forum – Europe : Berlin (April 26 2018).

Travel 40

Travel Conference Tourism Forums 40

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Skift Global Forum - Europe : London, England (April 4 2017).

Travel 47

Travel Conference Tourism Hotels 47

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Pixlee

DECEMBER 20, 2021

And while there’s no denying the impact influencer marketing has already had on ecommerce , there’s still much to be debated about what the future holds. . Brands should prepare for more creators to enter the playing field as competitors. 8 of the 25 featured speakers at the Creator Economy Summit. A Changing Competitive Landscape .

Influencer 52

Influencer Apparel Loyalty Forums 52

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates.

Cost 135

Cost Communities Drupal Forums 135

ProBlogger

AUGUST 1, 2012

Consider the potential of integrating forums into your website. Heather Armstrong’s success promoting her unique brand of perspective came over ten years of blogging. Working with an online community development expert, Heather integrated a Q&A forum into her website. How forums add value. It worked for Dooce.

Forums 39

Forums Drupal Module Blogger 39

Firebelly

MARCH 10, 2011

Sustainability is critical to ongoing success with your social media marketing strategy. Additionally, not every brand can really build community. Some brand relationships are transactional. Not every brand can energize, empower and create emotional connections. More importantly, are those the right people for your brand?

Strategy 199

Strategy Tips Discount Loyalty 199

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. VP of Marketing & Community at Comunity Leaders Institute, Adrian Speyer , pinpoints four key aspects of community.​​ ​​ A shared space for people to gather and connect.

Communities 78

Communities Social Media Community building Groups 78

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. Perform competitive and market research. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

AUGUST 10, 2011

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during a panel conversation for Connected For Business Magazine ). it's the marketing to. It's a mindset.

Social Media 105

Social Media Brands Press Release Loyalty 105

Pixlee

JUNE 15, 2020

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

Conference 103

Conference Social Media Price Hubspot 103

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. They like/follow/subscribe to brands in social media…if there’s a deal involved. These moms have been misunderstood by brands for years. Go where they are.

Class 75

Class Social Media Forums Price 75

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Give them a prompt and forum to do so on your channels and you will see your engagement spike.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 100

Reddit Tumblr YouTube Review 100