Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. You forgot what a positive ROI looks like. .

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 124

ROI Social Media Small Business CPC 124

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand?

Campaign 60

Campaign Social Media Content How To 60

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Here are five social listening best practices that can make a huge difference in your business: 1.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Want the blueprint for social marketing success right now?

Content 162

Content Training How To ROI 162

Kikolani

MAY 31, 2012

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. Forget about the ROI. Stuck on Google+?

Blogger 141

Blogger Social Media Tips ROI 141

Pam Moore

JULY 26, 2017

In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Episode Highlights: . SoundCloud.

Content 162

Content How To Marketing Case Study 162

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

SEPTEMBER 19, 2017

If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships. Time: 2pm et .

Content 164

Content Training ROI Compete 164

Hootsuite

APRIL 7, 2021

The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. What is the Clubhouse app?

Influencer 143

Influencer Privacy Template Templates 143

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants.

B2B 89

B2B Marketing Sentiment Influencer 89

Pixlee

SEPTEMBER 8, 2020

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. 38% of consumers are more likely to trust a brand that shows diversity in their advertising. Create a Genuine Brand Community. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. For sales teams, it pays to be on social media—literally.

Tools 94

Tools Sentiment How To Team 94

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Social Media for Business by the Numbers.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 133

Data Social Media Metrics Analytics 133

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Whether or not you’re planning on utilizing freelancers or an in-house content creator, you want branding standards which are primed for any experienced writer to create the right content for your small business strategy.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88

agora pulse

APRIL 17, 2018

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group. Brand your group.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group. Brand your group.

Groups 74

Groups Groups Facebook Small Business 74

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do Plus, it maintains my personal brand awareness among my clientele in a most personal manner. What offers the greatest ROI? Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&#

Buy 46

Buy eBook Compete Small Business 46

Convince & Convert

APRIL 20, 2011

Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Equivalent Research Value.

Research 134

Research ROI Focus Group Apple 134

Buffer Social

OCTOBER 9, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Legal challenges could potentially affect X's branding or operations.

News 72

News Social Media Marketing Facebook 72

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145