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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Best practices maximize marketing ROI. Branding and Advertising. How do you maximize marketing ROI. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Qualifying Leads. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

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Increase your ROI: Let the data do the work

Audiense

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Here’s our guide to help you get started.

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How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 124
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139