Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. As always, good content can do so much for your brand that promoting never can. Take Cartoon Network for example.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? People are likely to trust authorities or experts in a certain industry or on a particular topic. To maintain your authority, you need to keep up with the latest research and news in your industry, and frequently share your insights.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign. An image posted June 21 got more than 25,000 ‘likes,’ the most for any of the brand’s Facebook images to date.
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Your LinkedIn profile photo acts as your avatar across the site, showing up in search results, your connections’ news feed, and any comments you make. By Erika Heald. That’s why there’s no better time than now to tackle a quick LinkedIn audit.
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Have a group of industry trade reporters you want to follow? Set up alerts for your name, the company name, and your brand or product names. Once Canva to the rescue!
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. What’s your goal?
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
That’s why the PR industry, in particular, has stayed somewhat stagnant. There are industry voices who will say any PR professional who says they can tie their efforts back to your business results is a snake-oil salesman. It’s what the PR industry is typically known for, because it’s one of the few tangible things done. This is good, but it also means change.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer. Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog. viralWoot
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. That said, if your site isn’t yet considered an authority in your industry by Google, it’s worth taking some action against the content thieves. Every day.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Rather than interrupting prospective customers with content they generally didn’t want (product pitches) while they were consuming content they did (entertainment or news), content marketing entices targeted buyers with entertaining (consumer) or informative (b2b) content that also happens to reflect the company’s brand messages or product/service strengths. ’ Yawn. Adam T.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Featured Implementation Industry InsiderHer new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Then you need to build to the climax—some challenge or issue that needs to be overcome.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. What if there was a way - a real way - for brands to make money (serious money) on Instagram? It turned out that there was a burgeoning cottage industry being built in places like Kuwait for businesses that were interested in doing more on Instagram than selfies, regrams of people twerking or motivational quotes. brand. apple.
Can Good Social Media Customer Service Help You Grow Your Brand?
FEBRUARY 21, 2013
While some types of industries certainly have different relationships with those customers, the fact that people need to purchase products and services in order to keep a company afloat remains unchanged. One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support. Groups pop up using your brand name negatively.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. The story feed is a great place to post a series of snaps related to a particular event as they only visible for 24 hours. Seriously. They are awesome. ————-.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
This is must have insight for any blog owner, especially one that is trying to grow their brand, rather than just spread brand awareness. After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. know you can automate this part to send an email blast every time there is a new entry in your blog RSS feed. published it. Right?
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. You probably don’t have hundreds of National Geographic photographers on staff at your company, but with a little diligence, you too can create a beautiful visual story of your brand. Social Media Strategy algorithmic feed audience engagement instagram Social Media Marketing social media strategy
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. Using one of these cards increases click-throughs and engagement, since they make your tweets look so much different from those ones in your followers’ feeds. Guest post by Logan Strain. Gallery cards that display images.
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? The dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position. highlight to tweet). Real Life Example: .
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab. On Twitter, the brand created the hashtag #IgnitetheSpark , which carries over onto Instagram and Pinterest. Why create a campaign focused on the theme of romance?
Three Ways to Get the Most From Your Brand’s Blog
MAY 15, 2014
When it comes down to traffic value, social media has to be one of my top recommendations for people who are trying to build their blog’s brand. I see three reasons for this: When the likes, shares and retweets begin to fly, you’re looking at a ton of linkback love. Social media has adapted to integrate seamlessly with blogs, providing RSS feeds, networks and other wondrous apps.
6 Social Media Stats to Improve Your Brand Presence
AUGUST 30, 2012
Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. The numbers might look a bit different now, but there’s no doubt that most brand pages have still not reached the response rate of 65-75% that Socialbakers recommends. Monitor Your Brand’s Instagram Activity with New Reporting Tool.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Enjoy!
Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content
JUNE 2, 2016
Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. With image recognition technology , Talkwalker is empowering brands to discover the most powerful images and voices behind their products.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
Emojis: Another language that is easy to learn but hard to master for brands. Similarly, with the recent implementation of Periscope into Twitter’s live feed , the potential for live emojis is enormous. For example, Facebook Mentions has live feeds for public figures and is gearing up to create these for everyone soon. No Time to Comment. Video as Ad Revenue.
Engaging Brand Podcast 412 - Connecting You to Your Customers
DECEMBER 4, 2012
Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. The listener of the week and winning an Engaging Brand goodie bag, is Jane Stretton who shared the show notes on Twitter. Creating a distinctive personal brand and the importance in being remembered. Related articles.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
It may be time to start expanding what you create, and producing something brand new. Tweetdeck is my own not-so-secret productivity tool that tracks important events happening in my industry. Cyfe helps me monitor and archive more context from industry. It can aggregate content from Twitter, Google Plus, Google Trends, any RSS feeds and many other. Creating newsletters.
LinkedIn for Bloggers – Branding, Authority and Traffic
FEBRUARY 24, 2011
Strengthening Your Personal Brand. If you are building your personal brand (as you should be), you will want to have strong profiles on the top social networking sites, and what better network to become a part of than the top professional social network. Another great way to show your knowledge in your industry is through the LinkedIn Answers area. Over 90 million members.
Show 323 - Brand Driven Innovation
FEBRUARY 28, 2011
Show 323 of The Engaging Brand leadership and marketing podcast is ready just for you. Erik Roscam Abbing , is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Erik, What is the difference between branding, design and innovation. Are the three concepts independent or co-dependent?
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
Big brands counter this bias by fielding many, many groups. Qualitative research can give us insights to feed the future. Amanda Kaiser serves the professional association community, grew up on brand strategy, and is a qualitative researcher. Content Strategy Featured Industry InsiderThe marketing of marketing is big business. than we find on storytelling.
Engaging Brand Show 421 - Kevin Kelly on What Technology Wants
FEBRUARY 11, 2013
Welcome to the latest and free The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. The listener of the week and winning an Engaging Brand goodie bag is Hugo Fernandes. Remember the His thoughts on the third industrial revolution - it is not about computers it is about networks. How we mirror nature?
#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?
JUNE 12, 2015
Here is my advice: I think practice or industry group Twitter accounts can be very effective. There are so many developments in, for example, Life Sciences that attorneys are aware of, and that your clients are a part of, or that industry publications publish, that you should have more than enough knowle dge to share, or people with whom to communicate, that care about this topic.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content. Branding. Brand Evangelism. Enjoy!
Lawyers & Law Firms, Are You Paying Attention To Your Brand?
MAY 22, 2013
know some of you think you don’t need a brand. You might be thinking: Brands are just for cows. Brands are for the consumer products’ companies, or for larger law firms, but not for yours. “Branding” is what got Brobeck in financial trouble, thus causing their implosion because they spent millions advertising it on CNN and similar venues (hogwash).
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Welcome back to The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. The listener of the week and winning an Engaging Brand goodie bag is Erica Lee who joined the Google + group. Remember the How the age of mobile is effecting the book industry and creating much greater niche markets. Related articles.