Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

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Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This is your music experience, curated. Listen Now.

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agora pulse

JANUARY 6, 2021

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Curate & Queue Content. Read Industry News. Then do the same for news from your company’s or clients’ industry.

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Socialmedia.biz

JUNE 30, 2016

Becoming a recognized influencer in your industry takes a lot of effort. You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights. Post by Adi Englander.

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Ignite Social Media

JULY 7, 2021

For every social media platform, evolving to keep up with audiences and competitors is a part of the industry. Sadly, by the time brands jumped on this social media trend it was largely a vanity trick. The lesson to take away from this small piece of social media trend history: curating the perfect grid can’t be a top priority.

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Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Industry certifications prove a social media consultant’s practical skill too. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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The Realtime Report

JANUARY 8, 2020

Influencers and brand owners alike have begun using their feeds to raise mental health awareness and even share their personal struggles. Users continue to flock to the platforms and influencer marketing as an industry is only growing in market relevance and social significance. Fixing Our Feeds.

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Unmetric

MARCH 22, 2016

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. As always, good content can do so much for your brand that promoting never can.

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Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

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Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

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Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

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Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

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Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

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Hootsuite

MAY 29, 2020

Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Done right, employees reap the benefits of advocacy as well, by enhancing their credibility and positioning themselves as industry experts. Engage employees.

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Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. who would win?

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Later

FEBRUARY 14, 2020

Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! . Ready to find out how to set up Instagram branded content tools for your business? What are Instagram Branded Content Tools? . We’ve got you covered!

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Ignite Social Media

NOVEMBER 5, 2020

The need for brands to have an active and engaging social media presence is essential now more than ever. If you’re also working in the industry, save yourself from burnout and see what these experts have to say. Sara, Community Manager. I limit my time or take full breaks from my personal social accounts. Purge often.

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Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

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Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? 3 Content Curation Takeaways from Rand.

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Oktopost

JANUARY 2, 2023

In fact, companies managing their employer brand via employee advocacy can reduce turnover by as much as 28%. For example, engaged employees will leave positive feedback on platforms like Glassdoor that tell the public about what it’s like to work for your brand. Share three pieces of company-brand content.

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Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? More and more brands are focusing on story content even more than content for their feeds, and you should do the same.

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Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 2 Growth of private communities and tight-knit tribes.

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Oktopost

AUGUST 4, 2020

I had a whole campaign dedicated to curated content to see which content topics in the industry may resonate best with our audience. The assessment helped me to see what type of content they were sharing natively (which sometimes wasn’t even connected to our industry) which I used to spark creative engagement in the program.

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Social Media Strategies Summit

DECEMBER 4, 2020

Parties and gatherings may be smaller, but consumers are looking to make this season feel more festive than ever before, and they’re asking for brands to help them get there. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Remind Followers About Alternatives to Shipping.

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. As we all know from scrolling through our own feeds, comedy is hard to master on social—particularly for brand accounts. 3 bits of advice for small brands to make a large impact on social. Mind your visuals.

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Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

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Later

AUGUST 10, 2021

We spoke to Annabel Okeya, founder of Seventh & Oak , an independent brand of handmade and eco-friendly home fragrance goods based out of Ontario, Canada. . Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic.

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agora pulse

MAY 28, 2020

Who are the pioneers in my business industry? Though the potential popularity of any post is often hard to know before it’s actually posted, one thing that’s guaranteed: the person who you regram (read: “sharing another user’s post on Instagram”) from will definitely be checking out your brand.

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Pixlee

SEPTEMBER 10, 2021

It has about 732 million active users worldwide, making this platform an excellent marketing tool for your brand. Recently, more brands are considering using TikTok to build a strong fanbase and reach out to a broader audience, especially younger generations. You can also customize video content in hashtag challenges with your brands.

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Sprout Social

APRIL 18, 2022

Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. These niche social networks may have relatively small user bases, but their recent rise in popularity speaks volumes about where the overall industry is headed. Here’s what you need to know.

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Twenty4 Social

AUGUST 29, 2020

N Easily Form Industry Relationships. The second step will be to set small, manageable goals that act as milestones in your journey to reach your ultimate big goal. By meeting the small goals, you’ll be inspired to keep going. N N Do What You Love. N N Build a Reputation As An Expert. N Ever failed. Fail again.

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Buffer Social

JUNE 16, 2022

Another reason to be conscious about your online presence is that it can help you build a quality personal brand. It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically.

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Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

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agora pulse

DECEMBER 9, 2020

The right time to publish depends on several factors, including: Your brand’s industry. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Let’s Talk Content Creation and Content Curation.

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Twenty4 Social

OCTOBER 12, 2020

INDUSTRY NEWS. A MEME FROM YOUR INDUSTRY. INSPIRATIONAL QUOTES. INSPIRATIONAL / PERSONAL STORY. GIRL BOSS QUOTES. EMPOWER YOUR TARGET AUDIENCE. SHARE YOUR WHY. SHARE A HOW-TO FOR YOUR PRODUCT. SHOW YOUR EXPERTISE ON A TOPIC. REPURPOSE AN OLD BLOG POST. 1 MINUTE VIDEO TIP. SHARE A FREEBIE & TELL ALL ABOUT IT. SHOWCASE TESTIMONIALS.

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Oktopost

MAY 23, 2023

Repurposing doesn’t increase the lifespan of a piece of content, but gives it a brand-new life altogether. It diversifies your content stores, meaning you’re always prepared to publish content relevant to trending subjects in your industry. You’ll reach new audiences Different channels reach different audiences.

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