Personal Development: Learning from others in your industry. try to update my LinkedIN profile with relevant news, blog posts I am writing, or information about my  Twitter Marketing for Dummies book and Branding Yourself. You can actually find a ton of different pieces of information in Branding Yourself. branding business content innovation Branding Yourself linkedin Twitter Marketing for Dummies videoTake Full Advantage of Your Profile. It is extremely important to maximize the use of your profile on LinkedIN. on the site. your profile speaks for you. MORE >>

Good for the publishers (in terms of revenue), good for the brand (looking to get their message in front of as many eyeballs as possible) and questionable for the consumer (lots more ads and lots more clicking around for a single piece of content). Consumers have never been fond of clicking on these ads (so much so that we changed the nomenclature from "banner advertising" to "display advertising" in the hopes of validating the model as an amazing engine for branding purposes). brand engagement. branding. marketing industry. Sell something. MORE >>

Tweet A recent report has ranked the digital performance of 52 global hotel brands. The The latest L2 Hotels Digital IQ Index rated brands according to the performance of their sites and use of digital marketing, mobile and social media. The top 20 brands: 1. How hotel brands are using social media. The study notes that 95% of the brands have both global and property Facebook pages, increasing from 73% in 2011. Only 17% of the indexed brands offer on-site ratings and reviews. The Four Seasons and Hotel Indigo are noted as pioneering Pinterest brands. MORE >>

Want to host a Q&A with one of your brand or organizational ambassadors? Industry InsiderThis is a guest post by Jordan Menzel, COO of CrowdHall. This tool is awesomely cool – check it out. ——————-. When you have some exciting news, you tweet it. When you want to mobilize your base for a specific action, you create a page for it. Have a policy change to communicate to your audience? Blog it. But what does your audience do when they want to reach you with a question, idea, concern, or suggestion? MORE >>

The PR industry has, for a very long time, used  media relations  as the example when describing what we do because it’s tangible. But while media relations is fantastic for brand awareness and credibility, it doesn’t drive business results unless it’s integrated with other tactics. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”. What is PR Anyway? MORE >>