Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
notable 61 percent of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. The PR Industry Gets a C-.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. wasn’t sure what to say next.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. 40% of Marketers Agree That Social Media Marketing Has Gotten Harder… …in the last 12 months. ‘Nuff said.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. But while media relations is fantastic for brand awareness and credibility, it doesn’t drive business results unless it’s integrated with other tactics. And using media relations as “the thing” the industry does is doing us a huge disservice.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Why should you bother creating your own hashtag campaign ?
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
For some titles a single branded profile is the right approach. Let the editorial staff take the lead on branded profiles, and promote individual profiles on-site to extend engagement further. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. What Twitter tips would you add?
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? Like Perlut, I cut my teeth on reputation management and big brand crisis communications. Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”?
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Ask yourself: What field or industry am I in (or want to be in)? Get a book deal?
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. increase in then amount of users who are Tweeting to brands and looking for a response,” Lesser said. Consumers aren’t communicating with brands on social because they want to be connected to a robot. Each interaction on social is an opportunity for brands to impact a customer and strengthen brand loyalty. That’s Social Customer Care Must-Haves. Customer Service
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. Five Parts to Brand Storytelling I’m always amused that we all complain about how bad some of the messaging is from organizations, yet many of us get behind our computer screens and pump out crap no one wants to read. ” Which made me laugh out loud.
The Pageview Industrial Complex
JUNE 11, 2013
Good for the publishers (in terms of revenue), good for the brand (looking to get their message in front of as many eyeballs as possible) and questionable for the consumer (lots more ads and lots more clicking around for a single piece of content). Consumers have never been fond of clicking on these ads (so much so that we changed the nomenclature from "banner advertising" to "display advertising" in the hopes of validating the model as an amazing engine for branding purposes). brand engagement. branding. marketing industry. Sell something.
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. Similar Posts: 4 Ways Social Media Has Changed The Fashion Industry. Tweet.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.. We’ve always gotten away with increased brand awareness and media impressions and advertising equivalencies. And they didn’t check with one another before writing their perspectives.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Now 18 years and countless rebrands later, college football and athletic departments across the country are turning to Nike to lead their brand development.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Stays up to date with news and happenings within the industry. Guest post by Liz Greene. It’s simple. Identify. Educate.
Industry Spam Rings Plague Google Local, Cause Problems
JULY 30, 2014
Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings. To combat the industry spam rings, Google is doing several things. Lawncare.
9 Steps to Creating Good Content for Your Brand
OCTOBER 26, 2013
Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Follow these 9 easy steps to create engaging content for your brand: 1. Creating good content marketing material can be daunting.
11 Ways to Jumpstart Your Instagram Branding
AUGUST 30, 2016
Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task. Benefits of Increasing Instagram Branding.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
Why do users — and investors — find this brand of app so valuable? Companies and brands, instead of launching their own standalone apps, are launching them within WeChat’s ecosystem, making it a one-stop destination for everything from mobile payments to restaurant reservations. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. And it’s no coincidence that this expansion in Twitter’s focus is occurring during a global explosion in messaging app adoption. In the U.S.,
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.
What Publicis Omnicom Is Screaming At Our Industry
JULY 31, 2013
Have you seen any chatter about how much better this merger will be in terms of personalized service to the brands that they serve? How about the efficacy of client services and project management to return better work at a more efficient price to the brands? How will this new entity leverage all of this data that is being collected to bring better results back to their brands? We''re not in the TV industrial complex anymore, Toto. Whether you''re a marketing agency or a brand, you''re going to have to make some tough decisions in the next few months. brand.
Review of the Online Group Buying Industry
JANUARY 25, 2011
As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry. Group buying is a trend that had incredibly growth throughout 2010. Enter: Google Offers.
How The TV Industry Just Hurt Television Advertising
SEPTEMBER 4, 2015
Yes, this makes Hulu much more of a direct competitor to Netflix, Amazon, and the like, but it also sends a very interesting message (especially because their current premium subscription service is $7.99, but still has commercials) to the media industry. brand. media industry. television industry. tv industry. What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. so powerful. That's it. amazon.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? People are likely to trust authorities or experts in a certain industry or on a particular topic. To maintain your authority, you need to keep up with the latest research and news in your industry, and frequently share your insights.
Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
Blue Focus Marketing
APRIL 5, 2012
From the moment we wake up, brands bombard us with attempts to get our attention. However, in our internet-savvy world, we are beginning to demand more from our brands. We want them to make us feel alive. One of the most fascinating aspects about successful brands is their new status as “party throwers.” If a brand isn’t these things, it’s by definition being anti-social.”.
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. If your topics and tone change like the wind, people won’t be able to figure out you or your brand. This is a guest post by Brad Shorr.
Your Brand Is Not A Logo
MARCH 25, 2014
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Inputs to an association’s brand can range from how accessible staff is to the feel of the cover stock on the monthly magazine.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobileMobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.
Brand Experience through Web Design
MARCH 17, 2015
By Neha Bawa Developing a seamless brand experience on your website takes time, patience, and a lot of tender loving care. effective web brand experience must be both well targeted and have uniform narrative woven across every customer touch point. This is true when using it to develop any brand collateral, especially a website. How can I profile my audience?
How To Craft A Better Brand Story
APRIL 22, 2014
Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry. photo credit ).
Love Your Brand
APRIL 9, 2016
Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. The difference is, ultimately, about who will be the winners, and who will be the losers in your industry's vertical. What could we learn and replicate to get our brands to be a top performer? brand. channel.
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign. An image posted June 21 got more than 25,000 ‘likes,’ the most for any of the brand’s Facebook images to date.
10 Personal Branding Secrets to Use for Social Media
JUNE 20, 2016
If so, you could be missing out on the true personal branding power that social media holds. What Is Personal Branding? Personal branding is a marketing practice to build a brand around your career and personal name. It’s all about creating a persona and marketing yourself as an expert in your industry, which is why people should trust you and your opinions.
Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid
FEBRUARY 23, 2016
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Let Brands Be Brands
APRIL 7, 2011
Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. When brands act like people — cursing , drinking , or making bad jokes — we pounce on them. Image by Vincent Teeuwen.