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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131
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How a social media consultant can help your business

Sherrilynne Starkie

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Industry certifications prove a social media consultant’s practical skill too. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259
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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

It provides a space for making new connections in almost any industry, at almost any stage in their development. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Hubspot Provides Value through Rich Content.

B2B 159
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Conversational analytics: How to use social listening for brand insights

Sprout Social

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 125
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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 110