Social Media Network Marketing

SEPTEMBER 20, 2010

While we have heard that Social Media has a lot of benefits for the business we may often wonder if it is 'really suitable for our individual brand and category', 'is this right for my business?' While others at professional level, retail level, consumer durables and FMCG do work towards the Social Media space.

Social Media 78

Social Media How To Reputation Marketing 78

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

Alltop 28

Alltop Foursquare Applications Retail 28

The Way of the Web

APRIL 19, 2010

But will brands still feel comfortable booking their marketing and SEO work through a company which has a vested interest in the properties of one media owner? Is this the start of a merge between content and marketing for media owners, much as product retailers have begun to produce their own content as part of their own marketing?

Publishing 28

Publishing Blogroll Disqus Google Reader 28

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Social Media 116

Social Media Strategy Consultant ROI 116

agora pulse

JANUARY 25, 2021

And we will also look at how to perform great community management for your brand. A n online community manager builds, grows, and manages online communities, performing community management, often around a brand or cause,” according to Wikipedia. For larger brands, it certainly isn’t. What Is a Community Manager? “

Communities 112

Communities Forums Disqus Social Media Management 112

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Jaffe agrees, saying “I think their efforts are great; it’s almost a backchannel in of itself. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. Most organizations aren't embracing and are missing wonderful insights.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. So, while I agree most brands must interact, it is not necessary that ALL brands interact.

Social Media 160

Social Media Statistics Strategy Research 160

Mindjumpers

SEPTEMBER 10, 2010

Is there really any change on how the world’s luxury brands are marketing themselves? Because brands have understood that it’s the most natural thing to do – since these people nowadays have more influence than celebrities, presidents and world famous artists, when it comes to style. New influencers There is a difference.

Fashion 251

Fashion Industry Social Media Blogger 251

Convince & Convert

MAY 11, 2010

Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. To connect his observations to actual steps that retailers can take to PROFIT. To really do so. No… to profit. #YYC

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. You must concentrate on branding yourself before doing face book friend invites.

Social Media 134

Social Media Strategy Curation Privacy 134

Justin Levy

JUNE 23, 2010

Besides gaining an understanding of how you can use Facebook within your business, you can also gain an understanding of how YOU can use Facebook professionally as part of your own personal/professional branding. Where You Can Pick Up a Copy Does all of this sound good and you are itching to grab a copy or 50 for you and your closest friends?

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

FEBRUARY 25, 2010

And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

MAY 5, 2010

People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Buy something, get something. Try to offer some every so often. Sure, I guess.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MAY 20, 2010

If it's been done successfully, chances are you might want to consider taking advantage of it, although doing it in a way that obviously has your brand, message, etc., Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. Handling all incoming inquiries professionally (and even quickly) can do wonders on indirectly building up your blog (and maybe even your brand) with high regard. Excuse me, but since when is branding worthless?

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279

Facebook How To Applications URL 279

Convince & Convert

APRIL 8, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Sondra I am unable to get the ipad to sync to my TV to show my keynote presentation. I have connected via the VGB cable but the RGB does not get any signal.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

APRIL 7, 2010

Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. . They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. link] jaybaer Perfect!

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

MARCH 24, 2010

He is also the author of a brand new book, Engage and co-author of Putting the Public Back in Public Relations. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca They spend so long saying how great their product is but I still don’t know what the product actually is!!

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. And, yes, much as I enjoy slighting “branding&# (I believe it’s most commonly used as an excuse to not creating demand) there remains value in creating awareness.

Social Media 120

Social Media Strategy Mobile Consultant 120

Jeff Esposito

AUGUST 16, 2010

Target may have backed the candidate for his views on jobs and business , but the retailer should have done their homework on the candidate and weighed the pros and cons of supporting him. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Playing both sides is just spending more for less.

Issues 34

Issues Policies Reputation Insurance 34