Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Why is there such a sharp divide? The solution?

Retail 173

Retail Mobile Sites comScore 173

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Traditional media is no longer the source… socially adept athletes are.

Sports 133

Sports Social Media comScore Tweetdeck 133

Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

News 73

News Social Media comScore Reddit 73

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.

Social Media 53

Social Media comScore Brands Loyalty 53

The Realtime Report

DECEMBER 12, 2012

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year.

Mobile 173

Mobile comScore Foursquare Comparison 173

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 times more likely to search on that brand’s terms. Consumers exposed to a brand’s social media are 1.7 Consumers exposed to a brand’s social media are 1.7

Social Media 74

Social Media comScore Paid Search Yahoo 74

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Ad spending on social media has shot up from Rs.94

comScore 199

comScore Smart Phone SMS Advertising 199

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is.

Social Media 75

Social Media News comScore Strategy 75

Webbiquity SMM

NOVEMBER 8, 2011

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 185

Vocus Radian6 Tools comScore 185

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. The open rate of SMS is 98% compared to 22% for emails.

Mobile 140

Mobile SMS Hitwise Marketing 140

Laurel Papworth

JANUARY 17, 2010

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Related posts.

Social Media 78

Social Media comScore API Technorati 78

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun.

comScore 100

comScore Video Apple iPhone 100

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They are the sixth largest airline for social media presence in the world. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. Really, I am. It was on June 30. Send carnations next year).

Press Release 150

Press Release comScore Cost ROI 150

Convince & Convert

MARCH 17, 2016

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. When it comes to social media, user-generated videos offer tremendous potential for shareability. This includes video. Why is that?

Video 60

Video UGC Content comScore 60

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse.

API 40

API Marketing comScore Video 40

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. GOOGLE $669,629,305.

News 110

News Report Social Media Reputation 110

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Hootsuite

MARCH 2, 2020

See how Pinterest stats measure up against other social media networks and beyond. Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest rates as the 10th most relevant brand in the U.S. It’s the only social platform to crack the top ten. contenupgrade]. million U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Three out of four US Internet users visit Facebook daily according to comScore.

comScore 277

comScore Study Facebook Statistics 277

The Realtime Report

AUGUST 28, 2012

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” million U.S. Engagement? Not So Much.

Google 184

Google Engagement comScore Facebook 184

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. While no single stock/shipping status strategy is correct for all brands, don’t be afraid to test it thoroughly and make sure your consumers are fully informed to make quick on-the-go purchases.

Mobile 197

Mobile Cost Retail comScore 197

Bill Hartzer

DECEMBER 14, 2009

ABC News reported that N.Y. Mother Deborah Christie organized activist website helpzachary.com, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. Squawking over Tweets. Disconnect.

comScore 151

comScore Real Estate Banking Handbook 151

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Why does UCG work better than branded content as a Digital PR tactic?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Why does UCG work better than branded content as a Digital PR tactic?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Many mobile brand experiences are lagging far behind. And they were right.

Mobile 80

Mobile Strategy comScore Content 80