Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

The Realtime Report

SEPTEMBER 24, 2012

hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Download the full comScore report here. The average European consumer spends more than a day (25.9 62% visited a games site.

Social Networking 177

Social Networking comScore Sports Retail 177

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Why is there such a sharp divide?

Retail 173

Retail Mobile Sites comScore 173

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. Perhaps social media is not a part of the company’s communication strategy.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Traditional media is no longer the source… socially adept athletes are.

Sports 133

Sports Social Media comScore Tweetdeck 133

Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

News 73

News Social Media comScore Reddit 73

Net-Savvy Executive

JANUARY 6, 2011

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). European Social Media Trends , Trendstream (Sep 2010).

Patterns 89

Patterns Social Media comScore Nielsen 89

Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Adam Sherk

DECEMBER 12, 2011

It is also easy for agencies to white label the reports. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. EdgeRank Checker. Socialbakers.

Analytics 253

Analytics Tools Lithium Facebook 253

The Realtime Report

NOVEMBER 7, 2012

In June, comScore reported that traffic was down 24% from the previous year ( TechCrunch ). With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites.

StumbleUpon 190

StumbleUpon comScore URL Publishing 190

Idaconcpts

MAY 24, 2011

Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It It is not a secret who get the lion’s share of the social media action. Where is the Growth for LinkedIn?

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95 million Kiwis.

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 What’s more, consumers exposed to social media are more likely to perform deeper searches, going further down the purchase funnel and completing more purchases.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Ad spending on social media has shot up from Rs.94

comScore 199

comScore Smart Phone SMS Advertising 199

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. Read the Interview >> Tips for Getting the Most From Social Media Interns. Intelligence is critical.

Social Media 75

Social Media News comScore Strategy 75

The Realtime Report

SEPTEMBER 14, 2012

ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. Facebook plans to let this acquisition basically ‘do its own thing.’

Social Networking 187

Social Networking Instagram comScore Tumblr 187

The Realtime Report

DECEMBER 12, 2012

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year.

Mobile 173

Mobile comScore Foursquare Statistics 173

Webbiquity SMM

NOVEMBER 8, 2011

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 185

Vocus Radian6 Tools comScore 185

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Proactive Report

MARCH 25, 2011

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,&# which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

Social Media 58

Social Media News comScore Social CRM 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 58

Social Media comScore Brands Loyalty 58

Bill Hartzer

APRIL 26, 2010

Adam Christensen, Social Media Communications Manager, IBM Corp. Matt Drudge, Founder, Drudge Report. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. NASDAQ: SCOR) has released their monthly comScore. Tags: Social Media Social Networking. NYSE: IBM).

Web 2.0 161

Web 2.0 comScore Microsoft Yahoo 161

Laurel Papworth

JANUARY 17, 2010

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Related posts.

Social Media 78

Social Media comScore API Technorati 78

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Content that sparks conversations in social media sites is very effective for brand building.

Social Media 53

Social Media comScore Brands Loyalty 53

The Realtime Report

SEPTEMBER 28, 2012

Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). Instagram averaged 7.3 million daily active users in August, compared to 6.9 million for Twitter.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ].

Mobile 140

Mobile SMS Hitwise Marketing 140

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. A few days ago Crystal Vilkaitis , Director of Social Media for SnapRetail, asked her Twitter followers how everyone liked Google+. However, not everyone feels this way.

Google 177

Google Hitwise Social Networking comScore 177

The Realtime Report

JULY 17, 2012

unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. The number of U.S. visits in June were up 1.1% from May, and the average time spent by each user also increased. After a gain of less than 1% in May, the 5.1%

comScore 183

comScore Facebook Research Company 183

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Think about this: How often do you watch video every day?

comScore 100

comScore Video Apple iPhone 100

Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Does it have links to all your social media content?

Press Release 109

Press Release comScore Case Study Nielsen 109

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They are the sixth largest airline for social media presence in the world. What does it all mean?

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

MAY 17, 2011

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 LinkedIn now has 174 million members, up from 116 million one year ago. billion in Q1 down to 9.3 m billion in Q2. In the second quarter of 2012, revenue was up 89% over the same period a year ago.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184