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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. 6 Ways Brands Can Start Using Clubhouse.

Brands 226
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads.

B2B 217
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 The company also recorded a whopping $2.2 Since the guests will be staying at someone’s home, building the appeal here was quite tricky. But today, Airbnb boasts 7.7

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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Guest Post by Alicia Lawrence. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media.

Blogger 263