Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 135

B2B Brands Marketing How To 135

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126

Examples Influencer Campaign Marketing 126

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Seeing the leading r/ in front of a word is recognizable as being a Reddit community almost anywhere on the web these days.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

LinkedIn 69

LinkedIn B2B Features Activities 69

Hootsuite

MAY 2, 2023

Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business. How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ?

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

agora pulse

SEPTEMBER 11, 2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way. In many cases, you don’t have to look far to locate the best influencers for your brand.

Influencer 109

Influencer Instagram Brands How To 109

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? Users can have one board or make multiple for different categories (i.e. How Brands Are Involved. Pinterest is a natural fit for brands. How It Works.

Conversation 229

Conversation Brands Fashion Loyalty 229

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles.

Examples 62

Examples B2B ROI CPA 62

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% By the end of this post, you’ll be up to par with how you can take advantage of it for your brand.

B2B 118

B2B Eventful Marketing Conference 118

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). YouTube, TikTok). YouTube, TikTok) still plan to do so after the crisis.

Social Media 159

Social Media Marketing Sports YouTube 159

The Realtime Report

FEBRUARY 13, 2020

Every marketing campaign needs to begin with a clear-cut end goal, whether it’s growing your audience, selling a certain number of products, or just starting a conversation about your brand. Yes, social media is often a more relaxed atmosphere, but keep in mind that you’re representing a brand, not yourself.

Social Media 125

Social Media Real Estate Tips Marketing 125

agora pulse

JULY 28, 2020

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency.

Report 121

Report Data Social Media Content 121

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. G2Crowd Rating: 4.2. SocialPilot.

Analytics 112

Analytics LinkedIn Tools Analysis 112

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Website visitors who match your ideal lead profile.

Conversation 127

Conversation Tips Facebook Advertising 127

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

Training 124

Training Study Metrics Social Media 124

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. But the leads are there: more than 48% of decision-making B2B buyers research their purchases on Facebook. How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

agora pulse

OCTOBER 8, 2020

Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. Stay on brand. Stay on brand. And it also means that you need to lead your sale with an eye-catching image. Your branding guidelines should include: Fonts and their usage. Overt sales.

Instagram 179

Instagram How To Hashtag Guidelines 179

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Social media marketing What is a Lead Scoring System? What are the criteria for lead scoring? What is a Lead Scoring System?

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What is Customer Experience (CX)?

B2B 101

B2B Marketing Metrics Survey 101

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. Since then, she’s worked with several brands and charges up to $125 for one video. What is UGC?

UGC 87

UGC Film How To Skills 87

Oktopost

FEBRUARY 9, 2021

It’s considered the go-to platform for B2B companies. . Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform. Instead, they can be powerful, eye-catching tools that generate engagement and new leads when used correctly. . How Do LinkedIn Hashtags Work?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 103

Organization LinkedIn Strategy Social Media 103

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Dave Fleet

FEBRUARY 28, 2013

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control?

Social Media 393

Social Media Communities Overview Forums 393

Keyhole.co

MAY 11, 2023

Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. Instagram marketing is one aspect of the digital marketing process that uses the popular social media platform, Instagram, to promote a brand, product, or service. Here are five basic steps: Define your goals.

Instagram 52

Instagram Strategy Marketing Hashtag 52

agora pulse

JUNE 29, 2017

But there is a better way — that has the potential to generate better results — if you just take the time to understand what each of the objectives means. Facebook breaks objectives up into three categories — Awareness, Consideration and Conversion — with various options under each. Brand Awareness.

Facebook 145

Facebook Campaign Conversation Data 145

agora pulse

JULY 31, 2020

You’ve reached the point now that your brand can no longer manage your social media channels in house. Many brands reach out to agencies without the first idea of what they want to achieve. This may mean that their organic ability to generate SEO-worthy content and social media buzz is not great.

Social Media 190

Social Media Marketing How To Social Media Management 190

OnlineRockersHub Marketing Blog

FEBRUARY 27, 2020

Let us look as to how you could rely on Branded Promotional Items to promote your business online and in real-time. Clients Will Remember Your Brand Because of Your Promotional Products! If the promotional products have your company name and logo on them, your clients will probably remember your brand better.

Products 89

Products Discount Company Cost 89

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What’s the key to generating more inbound marketing leads? Only 16% of companies say they currently have a social CRM system in place. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245