Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

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Sherrilynne Starkie

AUGUST 25, 2012

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. Branding you: using social media to find a job. 1 Facebook brand.

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Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

JANUARY 2, 2019

Add company information and branding in the title pages and then…hit publish. It’s an online tool that takes existing content such as blog posts, social content, podcasts and videos and implements it an attractive template. You can make edits and adjustments. You can change and add visuals.

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eBook Template Templates Skills 262

Sherrilynne Starkie

FEBRUARY 10, 2013

In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. hmvXFactor” (sic). Related articles.

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Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. Brands can now create unique interactive effects such as face filters and stickers for Instagram users. Listly by Sherrilynne Starkie. May 02, 2018.

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Sherrilynne Starkie

NOVEMBER 8, 2018

This means new companies can start communicating with potential customers even before they open for business. Snap, the company behind Snapchat, is bringing a new camera to the desktop. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

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Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018.

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Sherrilynne Starkie

NOVEMBER 24, 2013

This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. The same holds true for brands and organizations. But it shouldn’t be. This isn’t a choice, it’s a civic duty.

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Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. And that excitement is what we want to link our brand to.”. He said, “It’s a tomahawk dunk.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Follow List.

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Sherrilynne Starkie

AUGUST 22, 2018

If it’s adopted, the feature will boost organic reach and engagement levels for brands. In an interview with CNN he said, “We have not figured this out, but I do think it would be dangerous for a company like ours… to be arbiters of truth.” Brands will follow the money. Twitter struggles with Fake News issue.

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Sherrilynne Starkie

DECEMBER 30, 2012

All the profiles included are actually real people, not brands or companies. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

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Twitter List Newsletter Features 351

Sherrilynne Starkie

AUGUST 18, 2014

Earlier this year, Facebook paid about $16 billion (USD) to acquire WhatsApp , a mobile messaging company. The WhatsApp’s brand is continuing to be maintained; its headquarters remain separate from Facebook’s. Facebook says that shift will allow both mobile applications to work more efficiently.

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Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

MAY 11, 2013

The show was designed to provide brands with multiple opportunities to engage directly with seniors. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. Companies redesigning products for aging boomers. This article was originally published on Thornley Fallis. Related articles.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

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Sherrilynne Starkie

APRIL 3, 2015

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Launches Training and Certification Hub for Brands.

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Sherrilynne Starkie

FEBRUARY 28, 2015

For a company that sells cleaning products, for example, the message might be that the brand supports modern parents in raising happy, well-adjusted children. For our cleaning product company this could include information about where the story is taking place such as in a subStorytellingurban home.

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Sherrilynne Starkie

MARCH 9, 2018

Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Is your company women led? I've already used the attributes feature to adjust my own company's Google listing on Maps and Search.

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Sherrilynne Starkie

MAY 23, 2018

The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. Active Status, Video Editing, Trending Topics and Smart Replies all support personal branding exercises with easy to use automation. New features for Twitter apps. May 23, 2018.

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Sherrilynne Starkie

JUNE 22, 2013

A good example is Jana, a company that makes users a partner in their own data. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust. PLEASE LIKE MY FACEBOOK PAGE.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

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Sherrilynne Starkie

APRIL 12, 2018

Branding is useful here; it’s helpful to be known as an option. How is your company prepared to act?”. Is the company (or division or unit) big enough to afford you? Along the journey from not knowing you to engagement, they ask seven questions. How do your answers to their questions rate? . Awareness — Who are you?

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Sherrilynne Starkie

OCTOBER 21, 2013

Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. There is a lot of value to be had from these trusted recommendations, and not just for brands and advertisers. Ever consider a career in advertising? Endorsement advertising is here to stay.

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 11, 2012

There are already lots of other 2dayfm branded unofficial Facebook pages and groups. One very offical looking, branded page has this ‘about message’: “If you have a problem with us unlike us because we are sick of people giving threats to the DJ’S so UNLIKE US BECAUSE WE ARE NOT SHUTING (sic) DOWN”. It would appear not.

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Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

MARCH 21, 2018

And there’s money to made as brands are ready to pay out for Stories, Tweets and Lives. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. million times.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

NOVEMBER 10, 2012

The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals. The Liberal brand in Canada struggles as McGuinty quits Ontario politics. A wholesale decline in public trust (except as it relates to soldier and military). Related articles.

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Social Capital Policies Research Reputation 391

Sherrilynne Starkie

FEBRUARY 16, 2013

If none of these tactic work, a cease and desist letter from your lawyer to the company that is hosting the site usually works. Top tips for bloggers and brands. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content. It’s a simple way to deter scrapers. Pinterest for business.

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Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MAY 28, 2013

The company’s blog says, “A few months ago we began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank. Related articles.

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

MARCH 8, 2015

These connections are a big part of driving online awareness and brand preference which leads to website traffic and sales. Twitter for companies. Finding and building relationships with key influencers is the key to the ROI of content marketing. A version of this article was originally published on Thornleyfallis.com.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MAY 15, 2015

Related posts: Branding You: using social media to find a job. 4 Reasons Why More Companies are Hiring Temp-to-Perm. I hire people who are smart, motivated and productive. I hire team players who work well independently. Is that you? Putting your best foot forward in PR. Top tips to get a job in PR. Related articles.

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Meeting Reputation Groups Groups 150

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. A new product, approach or idea provides excellent news value, but it must be brand new.

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Start with setting up online monitoring for mentions of your company name, brands and products and services.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

FEBRUARY 28, 2019

Like responsive search ads, these ads are largely automated, with advertisers adding multiple images — and now up to five YouTube videos — headlines, descriptions and brand logos that get served in different combinations and ad sizes dynamically. Google has also announced two reporting updates for responsive display ads. TikTok gets fined $5.7

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Facebook Committee Sports YouTube 150

Sherrilynne Starkie

OCTOBER 16, 2018

But, if a company is to realize fully the benefits of social media, it’s not enough to have a small team of experts carrying the baton. For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram.

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Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

But, if a company is to realize fully the benefits of social media, it’s not enough to have a small team of experts carrying the baton. For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Related articles.

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Training Social Media Policies Skills 260

Sherrilynne Starkie

JULY 4, 2018

These features will allow people to judge the credibility of brands and companies on Facebook. Now brands can add a soundtrack to Instagram stories to enhance the emotional appeal of the message. Users can see recent name changes and the date the page was created. Coming soon are political ad labels. Jul 04, 2018.

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Analytics Instagram Analysis Library 170

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. The company has a range of premium products that are exclusive to this group.

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Advertising Facebook Newsletter Buy 312