Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand.

Brands 115

Brands Klout Reputation Digg 115

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score.

Metrics 161

Metrics Postrank Social Media Klout 161

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Social Media Marketing

JUNE 26, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 166

Social Media Klout Storify Yammer 166

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. How to Use Twitter Analytics: The Complete Guide for Marketers. For brands, the company logo is usually the best avatar choice. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise.

List 145

List Social Media HootSuite URL 145

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Klout is not alone in this backward thinking.

Klout 114

Klout Review Skills Hosting 114

Ari Herzog

JULY 6, 2012

Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. How to Choose the Best Comment System by Danny Brown. Why Negative Blog Comments are Needed by Jeannie Chan. Social Media Marketing Across Global Cultures by Christian Arno.

Blogger 151

Blogger Klout Proposal Mobile 151

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Klout and Kred scores). Brand and mention tracking (e.g., Lift in branded search visits (another imprecise but correlated measure).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails?

Tools 206

Tools Social Media Lithium Sysomos 206

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Kikolani

MARCH 18, 2013

While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. Increase your Klout. Here are some ways to use these prompts to engage with brands, businesses, and bloggers. Mari Smith – Facebook marketing expert and social media superstar! Benefits for Bloggers.

Engagement 167

Engagement Twitter Klout How To 167

agora pulse

OCTOBER 19, 2016

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. Listen and monitor sentiment.

Social Media 60

Social Media Content Marketing Real Estate 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. How have my followers grown this month?

Analytics 111

Analytics Social Media Tools Klout 111

Akamai Marketing

MARCH 31, 2011

Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ll be tweeting the best responses.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. Add away in the comments and click the links below to tweet these people thanks for being an inspiration. Social Media and Internet Marketing consultant for small to medium businesses. Co-author Marketing in the Round. Beth Kanter. Life is Short.

Consultant 196

Consultant Klout B2B Influencer 196

Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. That’s social media marketing. Don’t hire a marketing person.

Communities 195

Communities Social Media Management Klout Flickr 195

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved? How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. Keep in mind that “the best” is subjective and different for every brand. They set target goals such as Klout score and traffic.

Blogger 154

Blogger Case Study Klout Influencer 154

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Sign out Leave your comment here. This could come in handy. pts Settings.

Klout 105

Klout Postrank Tourism Blogroll 105

Kikolani

OCTOBER 28, 2011

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog – How do you create incredible content that attracts hundreds of comments and shares? Do You Optimize Your Title Tags for Twitter – How to make your title tags retweet-friendly, encourage Twitter comments and make it to Twitter friends.

Mashup 122

Mashup Resources Klout RSS 122

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Waxing UnLyrical

AUGUST 31, 2012

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? Forget Klout. You should.

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. You need to identify and activate the passion for your brand.

Influencer 158

Influencer Klout How To Blogger 158

Twist Image

JANUARY 21, 2013

Not just to one another, but to brands as well. After connecting your Facebook account, the site scans comments posted on your wall, photos you're tagged in, photos you've posted, links you've liked, status updates and more for offensive content. Pushing this trend forward will be the increase in influence marketing. hot or not.

Trends 111

Trends Klout Social Graph Mobile 111

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. Everyone wants to be everywhere.

Social Media 133

Social Media Klout Proposal Tumblr 133

Kikolani

AUGUST 26, 2011

The ultimate guide to online branding and building authority via blogging – a look at how to use blogging, guest blogging, and blog commenting to build your online presence and authority in your industry. How I beat 400+ marketers to the top of Google – the super-secret SEO recipe and other attributing factors.

Mashup 120

Mashup Resources Video Klout 120