Remove category search-engine-optimization
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What Is Off-Page SEO?

The Realtime Report

Standing for search engine optimization, there are two broad categories of SEO. One of the most important off-page search engine optimization tactics that you should consider using is to post as a guest author. Spreading the Brand’s Identity on Social Media Platforms.

SEO 219
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 85
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How to write an engaging social media bio for your brand

Sprout Social

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. Make your brand easier to find (via search).

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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Social

One is that many platforms, from Twitter to TikTok, categorize content in their search engines. If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content. 

Template 102
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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

YouTube is the most popular video site on the web and a premier search engine. Many people don’t realize that it is one of the highest searched websites overall. We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Why Use YouTube for B2B Marketing?

B2B 132
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 131