Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. Brand storytelling requires both art and science. Video + blog post + podcast).

Brands 166

Brands Small Business Communities Authentication 166

Sprout Social

MAY 15, 2024

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels. But what does their day-to-day life actually look like?

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Pam Moore

MARCH 31, 2017

Difficulty obtaining funding, budget or stakeholder buy-in? Leverage data to refine your audience, market, content and social platform priorities. 100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. Not sure how to set goals or measure success?

Training 165

Training Social Media Brands Small Business 165

Buffer Social

DECEMBER 17, 2019

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! And there are a lot of opportunities for brands. Brand your pins. Create mobile-first content.

Brands 98

Brands Mobile Campaign Trends 98

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 123

YouTube Brands Fashion UGC 123

The Realtime Report

SEPTEMBER 10, 2012

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Have you started experimenting with targeted mobile offers or ads?

Mobile 150

Mobile Retail API Comparison 150

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. Let’s explore what customer journey mapping is and how it helps your brand. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. What is customer journey mapping?

Examples 100

Examples Template Templates How To 100

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? which cost a Best Buy employee his job for posting it. Hear me out ….

iPhone 218

iPhone Brands Apple Microsoft 218

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online. What is social commerce?

Retail 136

Retail Instagram Buy Social Media 136

Twist Image

NOVEMBER 30, 2016

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. Your brands are falling them.

Mobile 40

Mobile comScore Retail Data 40

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. What is social commerce?

Examples 129

Examples Tips Patterns Instagram 129

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60

Mobile Collaboration Small Business Startup 60

Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Twist Image

FEBRUARY 26, 2016

In the past few months, way too many brands have been speaking out of both sides of their mouth. How many brands do you - as a consumer (not a marketing professional) - connect with on your mobile device? Before I'm interested/buying anything, I'm on my iPhone doing some form of brand reconnaissance. but limited.

Mobile 40

Mobile Apple iPhone Brands 40

Twist Image

MAY 9, 2013

How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? mobile app. The issue is systematic. Fixing what you have.

Brands 108

Brands Press Release Findability YouTube 108

Socialmedia.biz

JANUARY 25, 2017

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60

Mobile Trends Small Business Compete 60

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. People love shopping on their phones.

Retail 125

Retail Apparel Discount Fashion 125

The Realtime Report

APRIL 21, 2014

Twitter agrees to buy data partner Gnip – Twitter has acquired Gnip, a startup the micro-blogging platform has been working with for years; plans are to offer more sophisticated data sets and better data enrichments for businesses using the data from Twitter’s “Firehose” (re/code).

News 173

News Adsense Social Media Facebook 173

Unmetric

AUGUST 30, 2016

One group assumed the buy would result in advertisements on Whatsapp while the others thought the buy was for all the data. The recent updates have made it obvious that you won’t be getting ads on your Whatsapp, but the rich data will be used for better ad targeting by Facebook and Facebook family of companies.

Policies 65

Policies Privacy Brands Notification 65

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. What Can You Do Now?

Buy 60

Buy Retail Price Widget 60

Hootsuite

OCTOBER 20, 2022

of global Internet users reported buying something online every week! of those purchases were made on a mobile device. A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. In 2022, 58.4%

Retail 105

Retail Trends Privacy FAQ 105

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It’s a one-stop shop that’s excellent for beginner creators and brands. Getting started with Creator Studio You can access Creator Studio from your desktop and mobile.

Instagram 102

Instagram Facebook Marketing Features 102

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

The Realtime Report

AUGUST 16, 2021

Escalate your existing customers & transform them into future brand champions who can help in promoting your brand through word of mouth. Use Facebook ads to target your consumers, & based on the geographical data, create the proper customer profile. What they want or expect from your brand.

Strategy 172

Strategy Marketing Guidelines Review 172

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? Host a Live Shopping broadcast for followers to buy alongside—like an infomercial.

Twitter 108

Twitter How To Travel Hosting 108

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Different CTA?

Loyalty 243

Loyalty Mobile Buy iPad 243

Social Media Strategies Summit

APRIL 22, 2019

While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. digital ad spending.

Trends 142

Trends Social Media Instagram Influencer 142

Hootsuite

JANUARY 30, 2020

billion mobile phone users , up 2.4% A big thank you to the data partners who contributed to this year’s reports, including: GlobalWebIndex. The full Digital 2020 report dives into detailed data on global online habits and demographics. trillion hours using mobile phones over the past 12 months. There are more than 5.19

Social Media 145

Social Media HootSuite Report Advertising 145

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Marketing Sentiment Advertising 101

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development.

Examples 185

Examples Real Estate Hotels Marketing 185

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. I will share that data in my next post. It pays to engage. View an alternate.

Buy 100

Buy Facebook Paid Search SMS 100

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy.

Tools 119

Tools Strategy Video Library 119

Pam Moore

MARCH 23, 2016

The topic of conversation is “The future of brand experience.” Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience. Customer experience is your brand.

Conversation 110

Conversation Brands Hotels Eventful 110

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. With that, we're seeing countless reports, articles and case studies that show both how far some brands have come, but how much further most brands need to go. .

B2B 80

B2B Case Study Mobile Data 80